French multinational water solutions provider Veolia Water Technologies is amplifying its presence in the Asia-Pacific region, and they chose to promote their events on LinkedIn ads as part of their overall strategy.  

Veolia’s APAC division banked on LinkedIn ads to spread the word about their F&B Webinar titled Robust and Cost-Efficient Solution to FOGs Removal in Your ETP. 

It targeted food and beverage clients, and those involved in water treatment in the Philippines. The brand chose LinkedIn’s awareness ads to boost the event’s exposure.  

The webinar’s objective was to help water treatment facilities and other similar industries resolve fat, oil, grease and suspended solids (FOGS) building on their effluent treatment processes.  

Running ads on LinkedIn not only helped Veolia drive more traffic to their website. But it also enabled them to increase sign-ups for their webinar event.  

LinkedIn Ads: Why It’s Important?

LinkedIn is one of the most popular social media channels. Brands should not underestimate LinkedIn’s ability to help your business grow.  

According to digital authority Hootsuite, the platform boasts of having over 690 million members. But what really makes it stand apart is the fact that most of LinkedIn’s userbase happen to be decision-makers. Business executives, managers, supervisors, you name them. And their purchasing power is twice that of your average online audience.  

Fortunately, LinkedIn offers multiple business solutions for brands looking to connect with movers and shakers. And publishing LinkedIn ads is just one of them. If you want to know more about running campaigns on LinkedIn, let us help you.  

Doing Social Media Marketing the Right Way

Connecting and engaging with your audiences is an essential part of digital marketing. But knowing the right channels to effectively reach your target markets can sometimes be a tedious and costly task. This is why you have professionals from Digital 38 who will guide you in doing social media marketing in the right way. 

If you want to know more about social media marketing, read our articles below.  

• Grow Your Shopify Sales by Adding Facebook Sales Channel
• 4 Perks of Having an Instagram Shop
• Veolia Water Technologies Brings Joy This Christmas Season with Online Contest

We have a dedicated team of social media marketing specialists, equipped with a solid understanding of how popular channels like Facebook, Instagram and LinkedIn work that will meet your marketing needs. 

Contact us today to learn more.