How a Digital Live Talk Show Engaged Thousands on Vaccine Awareness

Advertorial | Media Partnership | Live Talk Show | Social Media Strategy

Challenge

A multinational pharmaceutical company aimed to enhance public awareness and understanding of vaccines in Malaysia, but needed an engaging format to educate and interact with audiences effectively.

Solution

A Video Live Talk Show in collaboration with Malaysiakini, featuring medical experts discussing vaccine-related topics in a live session with an interactive Q&A segment.

Execution

The campaign extended beyond the live event with online banners placed on Malaysiakini’s homepage for two weeks to drive traffic.
A social media campaign ran across Facebook, Instagram, and X (Twitter), featuring 10 posts (6 pre-event promotions + 4 post-event highlights).
The recorded session was also uploaded to YouTube, ensuring continued engagement.

Results

39,334

views for the live
talk show

1,131

clicks from
online banners

237,838

total audience reach
from social media

Expert insights, interactive participation, and multi-platform promotion effectively positioned vaccine awareness in public discourse, maximising reach and engagement. This initiative highlights the power of digital content and media partnerships in driving health awareness and reinforcing the importance of educational campaigns in the pharmaceutical sector.