Korean food manufacturer Unione is committed on bringing Korea’s colorful and flavorful food scene to Southeast Asia as it partners with a top influencer from Malaysia in introducing its instant tteokbokki to consumers there. 

Unione collaborated with Korean influencer Mizi Comel in promoting its Miga Chu Luv, their Halal-certified, instant tteokbokki brand to markets in Malaysia. Mizi, with over 300,000 subscribers on YouTube and 10,000 followers on Instagram, did an 11-minute video review and mukbang featuring Miga Chu Luv.

And to establish stronger and deeper connection with their target audience, Mizi made her review and mukbang vlog in Bahasa Malaysia, much to the delight of Malaysian audiences who have an affinity on Korean culture and cuisine.  

The video, published on YouTube, generated over 15,000 views.  

All in all, Unione’s partnership with Mizi helped them increase brand awareness of Miga Chu Luv before markets in Malaysia.  

Partner with the Right Influencers

Influencers like Mizi remain relevant in today’s landscape of digital and social media marketing. With their huge network of followers, and their ability to gain their trust quick, savvy brands know that collaborating with influencers can mean so much for their growth. All they have to do is partner with the right ones and with the right experts.  

You can learn more about the world of influencer marketing with these helpful guides from Digital 38. 

• Weibo & Influencers: How You Can Transition Your Brand from Trend Follower to Trendsetter?
• Come Visit Singapore! Weibo Influencers Invite Travelers to the Lion City
• These Douyin Influencers Can Help Your Brand Grow in China

Alternatively, you can consult us to find out how we can provide you with marketing solutions tailored-fit for your brand’s goals. We have local teams who can connect you with influencers from Singapore, Malaysia, Thailand, Vietnam, China, Korea, Taiwan, and Hong Kong. 

Contact us today to know more.