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SG
MY
SG

First-Party Data Management for Smarter, Safer Marketing

A first-party data management agency is essential for businesses looking to transform customer data into actionable strategies. By organising and analysing data, we provide valuable insights that enable brands to craft personalised marketing campaigns, ensuring a meaningful impact on their audience.

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Why First-Party Data Matters for Businesses

Collected directly from your audience, first-party data is more reliable than third-party alternatives.
Easily align with Malaysia’s data protection regulations by managing consent and transparency in-house.
Understand customer behaviour deeply and deliver tailored experiences across owned media, CRM, and paid campaigns.
Improve ad efficiency, reduce wasted spend, and optimise conversions with data you control.

83% of Malaysian consumers prefer brands that protect their data privacy

Why Choose Digital 38 for First-Party Data Solutions

    Expertise in
    Data-Driven Marketing

      Actionable Insights and Retargeting

        Seamless Platform Integration

          Privacy and Compliance Assurance

            Customised Solutions for Growth

              Transparent & Collaborative Process

              What We Do

              First-Party Data Management for Strategic Growth

              As privacy regulations tighten, effective management of first-party data helps build trust, reduce reliance on third-party cookies, and future-proof marketing efforts in a data-driven world.

              Proficiency in Data Analytics and Customer Insights

              Utilising data to understand customer behaviour and preferences helps businesses make informed decisions, personalise experiences, and improve outcomes.

              Integration Capabilities with CRM and Marketing Tools

              A key step for businesses to deliver personalised campaigns while building trust. Centralising data and automating processes improve insights, retargeting, and engagement securely and efficiently.

              Expertise in First-Party Data Collection and Storage

              First-party data skills focus on responsible, secure, compliant customer data use for impactful, personalised campaigns.

              Read our latest projects & insights

              Read our latest projects & insights