小红书 Xiaohongshu Marketing

As a leading digital marketing agency, we help brands succeed on Xiaohongshu (小红书) with strategic content marketing tailored to its vibrant community. Using a data-driven approach and localised strategies, we create engaging campaigns that boost visibility, trust, and sales on one of China’s top lifestyle platforms.
D38 - Xiaohongshu marketing

In a sea of content, stand out on Xiaohongshu with the right strategy.

Engage your audience by addressing relatable topics and common challenges, fostering a deeper connection.
Create impactful content using captivating visuals, compelling narratives, and unique perspectives.
Encourage interaction and participation by building a community where users feel valued and connected.
Reinforce your brand identity and values to ensure long-term recognition and trust.
Overseas Xiaohongshu User Population

How We Proceed

Understand
Learn about Xiaohongshu’s audience, what they like, what’s trending, and how they engage with content.

Create
Develop eye-catching and engaging content tailored for Xiaohongshu’s community.

Collaborate
Partner with popular Xiaohongshu influencers (KOLs) to amplify your brand’s reach and credibility.

Improve
Continuously track performance and refine strategies based on data insights to achieve better results.

How We Proceed

Understand

Learn about Xiaohongshu’s audience, what they like, what’s trending, and how they engage with content.

Create

Develop eye-catching and engaging content tailored for Xiaohongshu’s community.

Collaborate

Partner with popular Xiaohongshu influencers (KOLs) to amplify your brand’s reach and credibility.

Improve

Continuously track performance and refine strategies based on data insights to achieve better results.
我们的服务
What We Do
我们的服务
我们的服务
What We Do

小红书蓝V认证

小红书蓝V认证象征着用户的官方、权威身份，适用于企业号和专业个人账户。通过蓝V认证，品牌、商家和机构可以在小红书上树立官方形象，增强用户信任。蓝V认证能助力提升品牌和内容的曝光度，将其推向新的高度。

小红书账号运营

在小红书平台上运营账号是一个高效的品牌推广和内容营销方式。从算法、选题、封面、标题、内容、评论、互动等七个方面，通过小红书账号运营的策略和实操方法，帮助品牌最大化推荐和搜索流量，实现粉丝的增长和转化。

小红书广告投放

在小红书平台上进行广告投放，可以帮助品牌精准触达目标用户，提升品牌曝光和销售转化。广告中介服务则提供全面的支持和专业的解决方案，确保广告投放的效果最大化，能够有效提升广告的投放效果和品牌的营销目标。

小红书内容创作

深入了解小红书的内容定位和话题标签，专注于内容选题和策划，为客户打造爆款内容。小红书目前的内容覆盖了时尚穿搭、护肤彩妆、明星等18个话题，大部分涉及女性生活的方方面面。通过对这些热门话题的精准把握，帮助品牌在小红书平台上提升曝光度和影响力。

卓越的KOL营销

我们专注于精准识别并携手与品牌受众高度契合的KOL合作，助力品牌提升互动，拓展影响力。借助小红书KOL（RED Influencers），我们确保品牌获得真实且自然的呈现，让您省心省力，无需操心繁琐的对接流程。

数据驱动的决策

我们持续监测并分析关键数据，为您提供可执行的优化策略，以提升营销成效。依托精准的数据分析，我们确保营销透明度，并基于数据做出明智决策，助您最大化小红书营销的投资回报。

Official Account Verification

Xiaohongshu Blue V Certification signifies an official and authoritative identity for professional accounts. We help brands secure official verification, enhancing credibility, trust, and visibility on the platform.

Account Management

Managing a Xiaohongshu account is key to brand promotion and content marketing. We optimise content, design, titles, and engagement while leveraging platform algorithms to boost visibility, grow followers, and drive conversions.

Media Buying & Strategy

Our advertising solutions provide comprehensive support and expert strategies to maximise ad performance, ensuring effective results that align with your marketing goals.

Content Creation and Optimisation

We craft engaging, trend-driven content that resonates with Xiaohongshu users. Covering 18 key categories like fashion, beauty, and lifestyle, we help brands increase visibility and influence.

Influencer Marketing

We identify and collaborate with RED influencers whose audience aligns with your brand, boosting engagement and expanding your reach. Through influencers, we ensure an authentic brand presence while handling the complexities for you.

Data-Driven Decision-Making

We analyse performance data to provide insights that refine and optimise your campaigns. Our data-driven approach ensures transparency and smarter decisions, maximising your ROI.

Read our latest insights

Read our latest insights