Leading electronic and audio brand Shure wants to reach out to more consumers in Southeast Asia, and so they decided to embark on a b2b digital marketing venture with some of Malaysia’s tech authorities. 

Following their successful launching of their online store for Singaporean consumers. Shure expanded to neighboring markets. Recently, they opened their official Shopee Mall – Malaysia store, Malaysia, allowing them to tap more consumers and potentially increase brand awareness.  

But aside from consumers, Shure also wanted to engage and introduce their latest products to a different demographic. The key decision makers, business owners, supervisors, managers, and other movers in Malaysia.  

In turn, they relied on strategic B2B digital marketing approaches in promoting their brand and their products to these earthshakers.  

Shure partnered with The Edge in spreading the word about Shure Stem Ecosystem. They released a Sponsored Content on theedgemarkets.com featuring their newest video and audio-conferencing solutions, potentially reaching to hundreds of business owners and leaders, managers, and other similar readers.  

Check it out by clicking this link.  

About The Edge 

The Edge Markets is the primary website of The Edge Media Group. Specializing in business, finance and investment-related news and information distribution and aggregation, The Edge has established presence in Singapore, Malaysia, Indonesia, Philippines, Thailand, Hong Kong, and China.  

Why B2B Digital Marketing is Important for Brands? 

In B2B businesses, business often disregard the importance of leveraging marketing strategies to connect with other companies and convert them into clients. B2B marketing is important as it would help you generate leads and expand your brand’s presence. Especially if your goal is to ensure your business’ growth, you might want to consider getting started with your B2B marketing plans.  

If you want to learn more about B2B marketing in Malaysia and other key markets in Southeast Asia, you can read our previous articles by clicking the links below.  

• Bricsys Connects with Audiences in Asia-Pacific through SEM Strategies
• Veolia APAC LinkedIn Page Grows to 14k Followers
• Pioneer is Having a Blast in its Newest Social Media Campaign

Or you can consult our team of marketing specialists who can provide you with solutions tailored-fit to your goals.  

Contact us now.