What is Search Engine Marketing?

Search Engine Marketing, more commonly known as SEM, is a form of internet marketing strategy that involves the promotion of websites in Search Engine Results Pages (SERPs).

Originally, Search Engine Marketing was once was used as an umbrella term to include all online marketing strategies such as SEO (search engine optimization) and paid listings. But over time, the industry has adopted the term to refer solely to paid search advertising or Pay-Per-Click.

SEM now refers to the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages.

Why is SEM important for your e-commerce business?

Several factors need to be considered for your e-commerce business to make it successful and SEM is one major contributing aspect.

When it comes to e-commerce, every marketing strategy has its own pros and cons, and so does SEM. However, this type of marketing is remarkably valuable and knowing the correct ways of using it, could be advantageous to your business.

Search Engine Marketing is one of the most efficient ways to develop your e-commerce business in an increasingly competitive marketplace. With millions of businesses out there all competing for the top rank, it’s even more significant to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Here are the benefits of search engine marketing

Research shows that 81 per cent of people search online for a product or service.

Search engine marketing’s best strength is that it gives advertisers the chance to put their ads in front of motivated customers who are ready to buy at the exact moment they’re ready to make a purchase. This means that you’re getting your content and ads in front of a highly engaged target audience, who are enthusiastically looking for products and services like yours – all for a low cost and without being imposing on the potential customer.

Because search engine marketing puts you on the front page, it can be a great investment for your e-commerce business. Outranking every organic result your potential customers see gives you massive advantage, even if you do have to pay for every click.

Organic SEO is great for long-term growth, while paid SEM is ideal for business that wants results fast.

Need a hand building and optimising a search advertising campaign for your e-commerce business? Contact us to get started.