In Ecommerce, generating traffic to your online store or website is crucial. Optimising them to appear on the top of Search Engine Results Page (SERP) is the first step but with thousands, if not millions, of competitors vying for the same spot, it could be quite frustrating. 

If you want to have the upper hand in order to edge out everyone else in the competition, you should try search engine marketing (SEM).   

What is SEM?  

Also called as paid search or pay-per-click, SEM is a search marketing tactic with the goal of promoting your website’s visibility in SERPs.

Brands employing SEM strategies for their digital marketing plans can be distinguished by several indicators. In Google, for example, the word ‘Ad’ is placed right beside the website link. 

You can reap tons of benefits when you use SEM for your Ecommerce. And in this article, we rounded up the three most prominent reasons why you should consider it as part of your overall marketing strategy.

You may also check out our previous articles about search marketing below. 

• Why SEO and SEM Are Important for Your E-commerce?
• Why SEM is Important for Your E-commerce Business
• 4 Ways To Create an Effective Shopping Ad Campaign

1. Gain More Exposure Effortlessly

You can definitely outrank others if your site has excellent SEO tools and scores but doing so takes a lot of time, effort, and test. Lots of tests. So, if you want to gain more exposure to attract new visitors fast and almost effortlessly, SEM is your key. 

With SEM, you can also capture more audiences than organic means.  

Potential buyers, when searching for products they want online, often do not proceed to the succeeding pages of search results. In Google, around 95% of internet users prefer to click the links ranked on top. 

2. Getting the Right Markets

Promoting your brand or products online is also about who you are trying to reach out. Broad markets can be quite a headache. With SEM, you can narrow them down according to location, demographics, affinities, and even keywords, so you can target your ads more accurately and effectively.  

Give us a call if you need help in coming up with the right search marketing plans tailored fit for your business.

3. Outperform Your Competitors

Ecommerce is undeniably a highly competitive market but with SEM, you can be several steps ahead of the pack. When done right, SEM lets you secure the top spots of SERPs from keywords used by your competitors, and ultimately giving you the chance to capture the audience first.

Leverage SEM for Your Online Business 

Relying solely on organic search is not enough to drive substantial traffic and conversions for your online business’ growth. Strategising SEM gives your website the quick boost it needs to produce the results you wanted.  

Contact us today if you want to learn more about Search Engine Marketing (SEM) and how we can leverage it for your business. You may also click here to find out other search marketing services we offer.