Learn how to register and open your official WeChat account, and unlock tons of opportunities for your brand. 

What is WeChat?  

Before launching your WeChat Official Account, let us get to know it first. Introduced in 2011, WeChat by Beijing-based Tencent initially started as an instant messaging app. But over the years, its popularity grew exponentially.  

It was only a matter of time when the app reached 1.2 billion monthly active users. As a result, it became one of the largest social media platforms in the world, belonging in the same ranks together with Facebook, YouTube, WhatsApp, and Messenger.  

Aside from providing instant messaging and call services, WeChat has expanded and evolved as a super-app. It’s capable of rendering multiple services without users exiting the platform.  

And did you know you can actually promote your products, and open up your own online store on WeChat? That’s right. The app now supports Ecommerce, thanks to its own payment system, WePay. 

Want to know more about setting up your online store on WeChat? Read our previous articles below.  

• Malee Connects with Chinese Consumers on WeChat
• Singapore Airlines Makes Flying Easier with WeChat Mini Program
• How WeChat Amplified Maxi-Cash’s Brand Presence in Singapore & Abroad?

Signing Up on WeChat 

Using a mobile number

To register a WeChat account is pretty simple. All you have to do is make sure you have a working mobile phone number or an active Facebook account, and a friend who’s already on the platform.  

2. Register Through Your Mobile Phone Number
3. Open WeChat app and select Register 
4. Register > Register with Mobile > Select your region code > Enter your mobile number > Set password 

Registering Through Facebook

Alternatively, you can also open a WeChat account by linking it with your existing Facebook account.  

1. Open WeChat app and select Register 
2. Register > Register with Facebook > WeChat will redirect to Facebook for WeChat login permission > Select your region code > Enter your mobile number > Set password.

About Assistant Registration

After you have successfully registered and opened a WeChat account, you will be asked to seek help from existing WeChat users to verify your registration. This stage is called Assistant Registration.  

You need to follow the instructions displayed on the screen, and then ask your friend to use their WeChat ID in verifying your registration.  

If you want to know more about WeChat’s Assistant Registration, don’t hesitate to contact our WeChat specialists.  

Explore Digital Marketing on WeChat  

Hundreds of brands are now on WeChat to connect with audiences in Greater China. But also, to engage with Chinese audiences from various parts of the world. And the first step towards this opportunity is opening up your official WeChat account. 

Want to know more about the world of WeChat? Schedule an appointment with Digital 38 today.