What are PPC ads, and why do I need them for my Ecommerce business? In this article, we will help you answer these questions, and how you can get started in doing Ecommerce advertising the right way.  

What is Ecommerce Advertising?  

So, you have opened your first online store, and you’re now ready to jumpstart your Ecommerce business’ growth. Congratulations! But that is just the first step for your online business. In order to aid its growth, you need buyers to visit and hit the checkout button. You need Ecommerce advertising. 

Ecommerce advertising refers to the strategies that will help promote your online store and products, both online and offline. Google Shopping Ads is an example of digital Ecommerce ads. There are tons of Ecommerce advertisements you can think of, and one of them is pay-per-click ads.  

Why PPC? 

Pay-per-click ads are simply referred to as PPC ads. It is one of the most popular Ecommerce advertising methods out there. They have the ability to increase your brand’s exposure on the internet by placing the link to your online store or website on the topmost portion of the Search Engine Results Page (SERP).  

And if you want to know why business owners rely on PPC, read on as we enumerate the answers.  

1. Targets Ready-to-Buy Customers

Launching PPC ads for your Ecommerce enables you to narrow down your target audience. Remember, there are millions of consumers using the internet on a regular basis. So, you need to lock in on the right markets to ensure the effectiveness of your ads. PPC ads are usually triggered when an internet user types in the exact keywords. And more often than not, these users happened to be ready-to-buy customers. In most cases, they hit the search bar with the product name or brand name they were looking for, and with the intention to purchase them.

2. Simple Yet Effective

Another reason why a lot of online business owners love PPC ads is that they’re actually pretty simple to use. Search engines like Google and Bing offer online advertising options, including PPC ads. All you need to do is register your business on their platforms, and go to their business solutions section.  

When you want to launch your PPC ads campaign, you will be asked to bid for the top keywords that will help buyers discover you. The next thing you need to do is set a timeline, provide some copies and then voila!  

3. Cost-Effective

Pay-per-click ads are named so because you’ll be billed every time a user clicks on the link being advertised on the SERPs, making it a cost-effective solution to drive traffic, clicks and sales for your online business.  

4. Measurable

Like most digital advertising methods, PPC ads are quantifiable. Once your campaign is up, and it’s time for evaluation, you can expect to get its insights and results to determine your ad’s performance. In turn, this will help you make better and more informed decisions in the future.  

5. You Need It for Your Ecommerce to Grow

If you want your Ecommerce business to grow, you definitely need to advertise your shop and products to attract buyers. And this is why you need to consider PPC ads as part of your solutions.  

Launch Ecommerce Ads with Digital 38 

Ecommerce advertising is an essential aspect when it comes to running an online business. If you want to know more about it, and how they work, you can read our previous articles by clicking the links below.  

• What is ROAS & Why Is It Important in Ecommerce?
• Case Study: Upgrading Cross Border Ecommerce with Smart Retail
• About Google Shopping Ads: Put Your Products on the Front Page of the Internet

Or you can also consult our team of Ecommerce specialists who can provide you with end-to-end solutions.  

Contact us today.