Japanese audio brand Pioneer had a blast as it unrolls its latest social media campaign for audiences and consumers in Southeast Asia. 

Pioneer Car Entertainment has recently launched its latest signature car speaker entertainment system. And to pump up brand awareness and ultimately, revenues, they will be giving away at least three TS-VR170C Special Edition Speaker Set to lucky followers on Facebook.  

The brand published a social media campaign promoting their newest speaker set. The campaign also includes a time-limited online contest. In it, users on Facebook stand a chance to bring home their TS-VR170C Special Edition Speaker Set. Each set costs around US$1,000.  

All they had to is follow and like Pioneer Car Entertainment’s official Facebook page, and then answer a quick question on their official website.  

Aside from potentially increasing brand awareness and revenues, the online contest, a form of customer retention tactic, enable Pioneer to deepen their connections with their followers. And even expand their reach.  

Social Media Campaigns for B2B Strategies  

Even in B2B strategies, having a successful social media campaign can mean a lot for your brand’s growth. Not only can they drive awareness and conversions. Social media campaigns can also help you build your brand image. They can even help you ensure your customers will stay loyal. 

If you want to learn more about this opportunity, check out our previous case studies.  

• ThaiLuxe Curated Enters Chinese Social Media as it Gets Weibo’s Blue Badge
• LinkedIn: Veolia’s Key in B2B Social Media Marketing Success
• Shure’s Readiness for the ‘New Normal’ Gets Chronicled on TechGoondu

Get Started on Your Social Media Campaign  

Or if you need further help, you can also consult Digital 38. Our team of marketing specialists from Singapore, Malaysia, Vietnam, Thailand, South Korea, Taiwan, and China can support you in your business goals.  

Contact us today to get started.