Thai luxury rum brand PHRAYA is expanding its footprint in China, thanks to the combined powers of Weibo marketing and influencers in Thailand.  

PHRAYA sought the help of top Weibo influencers to build up brand awareness and credibility as it introduced luxury rums to Chinese consumers.  

For their campaign, they collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers. 

少女想喝 – With over 1.96 million followers

泰国零距离 – With over 1.39 million followers

全球旅游攻略 – With over 14.6 million followers

泰国阿姐 – With over 3.78 million followers

十六番 – 泰国 – With over 3.48 million followers

All posts generated more than 1.2 million impressions in total, and gained a lot of positive comments from their followers. 

About PHRAYA

PHRAYA is a premium rum brand by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand earned the nickname ‘liquid gold in Asia’, and it is considered one of the world’s finest and luxurious rums.  

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for. 

For further information about the brand, visit its official website at www.phrayarum.com 

Expand To China Markets with Digital 38 

With a tech-savvy population of 1.43 billion, China is one of the world leaders in the digital ecosystem and conquering it is no joke. But knowing the right channels and platforms to meet your audience is crucial. 

There are tons of options you can choose and Weibo, China’s equivalent to Twitter, is among them.  

Know more how to leverage digital marketing services geared towards audiences in China for your business’ growth by clicking the links below. 

• BricsCAD Amplifies Presence in China through Digital Marketing
• Thailand’s The DND Connects with Chinese Fans through Weibo
• Douyin Influencers Drove Traffic to Malee Ecommerce Store

Contact Digital 38 now to learn more on how to leverage Weibo for your marketing plans, and our other China digital marketing services.