In order to tap audiences in China, one of the largest markets in the world, PHRAYA decided to get started with influencer marketing with the goal of building up their brand awareness and brand credibility.

PHRAYA collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers.

少女想喝 – With over 1.96 million followers

泰国零距离 – With over 1.39 million followers

全球旅游攻略 – With over 14.6 million followers

泰国阿姐 – With over 3.78 million followers

十六番 – 泰国 – With over 3.48 million followers

At the end of the campaign, all the posts from the influencers received more than 1.2 million impressions in total, and gained a lot of positive comments from their followers.

About the brand

PHRAYA is a premium rum brand produced by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand has been associated with crafting the world’s finest and luxurious rums. It is also considered as ‘liquid gold’ in Asia.

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for.

For further information about the brand, visit its official website at www.phrayarum.com

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