Applying for the Market Readiness Assistance (MRA) Grant for your business? Here are the activities supported by the grant.

1. Overseas Marketing Promotion

Overseas marketing and PR activities

The supportable activities for Overseas marketing and PR are third-party purchases for Marketing and PR activities that include roadshows, pop-up stores and launching of promotions. It also consists of the pitch fees for out of the country business and trade conferences.

The deliverables consist of an event article together with related materials like publicity materials and photos. Bills, receipts, or bank statements for payments sent to the third-party seller such as proof of payment are also required to be submitted.

Participation in Overseas Physical and Virtual Trade Fair

Overseas Physical Trade Fairs

This comprises of the third-party expenses charged by Event Organisers in relation to the space rental, stall design, and construction. Proofs of completion needed are the following: Event report together with related materials – for example, photos and exhibitors’ listing with the company’s name – and invoices for payment made to the third-party vendors.

Virtual Trade Fairs

Fees charged by the event organisers such as the Virtual Exhibition Hall & Booth access, collateral creation, business meetings, pitches, product launches, webinars, and post-event analytics.

Deliverables may include screenshots of exhibitor listing, publicity materials, virtual booths, virtual business meetings/matching sessions, post-event analytics report and product samples.

Proof of completion must include an event write-up with related materials stating the company’s name and receipts/bank statements for payment made to a third-party vendor.

2. Overseas Business Development

Business Matching

Supportable activities include third-party expenses in identifying the possible partners and clienteles (B2B) together with the licensees/franchisees, agents and distributors, and joint project associates.

An in-depth profile report of potential clients/partners for the company in the chosen market and business matching results is required to be submitted as deliverable.

3. Overseas Market Set-Up

Market Entry

This includes advisory, legal and documentation costs in connection to Intellectual Property (IP) Search and application, implementation of recommended tax structures, name search, filing and registration for sales/representative offices or equity entity, drafting of franchising, licensing, agency, distributorship and joint project contracts (limited to only the first set of such agreement) and importing and exporting licenses.

Proof of completion includes the relevant file documents to be submitted to the authorities, copies of certificates, permits, licenses obtained, duplicates of franchise/JV agreements and a statement on assessment of financial and recommendation.

In-depth FTA Consultancy

This activity comprises of consultancy, advisory and legal expenditures on detailed assessment to find opportunities obtainable in FTAs, analysis of company’s supply chain, application steps for customs rulings with issuing authority, and consultancy for FTA compliance. This includes internal guidelines.

Deliverables required are assessment/analysis report, customised manual, rules, standard operating procedure (SOP), etc.

Here is the list of FTA Consultants for FTA-related consultations.

Want to learn more about the Market Readiness Assistance (MRA) Grant Eligible Activities? Click here. 

Digital 38 is an MRA 360 Support Strategic Partner offering consultancy, third-party quotations, and delivery of MRA supportable activities. We support SMEs in the professional services, eCommerce, manufacturing, and retail sectors aiming to penetrate Malaysia, Thailand, and Vietnam. We have a dual support team consisting of Singapore-based consultants and a local market support team. Contact us today to enquire about our MRA services.