Maximising Brand & Event Exposure with Micro-Influencers

Influencer Marketing | Social Media Strategy

Challenge

A global chemical and cosmetics company sought to increase brand visibility and engagement without relying on high-budget influencers, aiming to maximise event exposure and generate long-term content value.

Solution

A small-scale brand event featuring a curated mix of niche and micro-KOLs with high engagement rates in key demographics. This approach ensured impactful influencer marketing while maintaining cost efficiency.

Execution

Invited KOLs to generate high-quality content and real-time event coverage.
Leveraged influencer-generated content for post-event promotions, extending campaign reach.
Encouraged organic audience engagement beyond the physical event to sustain brand discussions.

Results

Increased event visibility through influencer-generated content.
Sustained brand engagement via KOL-driven post-event promotions.
Delivered high-value content without requiring a large-scale influencer budget.