With WeChat, Singapore-based pawnbroker Maxi-Cash is scaling up its online presence among Chinese audiences.

Maxi-Cash launched another round of ads on WeChat, one of China’s most popular social media application, to feature their new collections, which included Italian designer brands Prada and Miu-Miu. 

Screenshots of Maxi-Cash’s WeChat Ads 

The pawnbroker leveraged the benefits of having an official and verified WeChat account to give its brand awareness efforts further boost among Chinese consumers, not only based in Singapore but also in neighboring countries in Southeast Asia, as part of its drive in adapting Ecommerce. 

Scan the QR code below to check out the latest news and offerings straight from Maxi-Cash’s official WeChat account.  

WeChat’s 1 Billion Users  

When it comes to social media in China, WeChat is still king. Having over 1 billion active users, it comes as no surprise why brands, both local and international, choose to open an account on the platform and acquire its verified badge as soon as possible. 

Want to know more about why verifying your WeChat account is a must? Read all about them in our previous articles. 

• Verify Your WeChat & Weibo: Why it Matters?
• NESEducation Steps Up Online Presence with Verified WeChat Account
• WeChat Ads: How ST Signature Tapped Customers in China

But WeChat is more than just a social networking app. Dubbed as the ‘super app’ in China, it enables businesses to directly interact with potential buyers and customers, thanks to its payment system WePay, ultimately paving way for social commerce to flourish.  

Plan Your WeChat Marketing with Digital 38  

If you’re still unsure how to begin on WeChat, then don’t worry. We’re here to help. 

Digital 38, a digital media agency with headquarters in Singapore, has helped dozens of brands get started on their WeChat marketing plans by creating, verifying their official accounts, and managing  and optimising ads on the platform. 

We have a dedicated team of WeChat specialists ready to assist you anytime. 

Contact us today.