Singaporean property Marina One has welcomed the Christmas season, and with the help of a digital agency in Singapore, kickstarted the Holidays with a campaign that aims to spread awareness on saving Mother Earth and inclusion.
For this year’s Holidays, Marina One MOments launched the Adopt-A-Christmas-Tree virtual event, in partnership with the Disabled People’s Association (DPA) and Temasek Polytechnic – Green Interest Group.
Each tree is made from reusable items. And proceeds for every adopted tree will all go to DPA in support of their DPA inclusion Ambassador Programme.
But to amp the campaign, and engage with the community, Marina One also rolled out a contest where lucky winners stand a chance to win M+S vouchers. All they have to do is vote on their favorite Christmas tree.
Overall, Marina One was not only able to connect with audiences in Singapore. But the campaign also allowed them to magnify their brand awareness efforts.
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In today’s generation of empowered consumers, green marketing is no longer an option. It’s a necessity for brands that are looking to boost their brand value. In doing so could potentially help you expand your presence and increase in sales.
Learn more on what green marketing is all about by clicking our articles below.
- Why Green Marketing Is Important For Your Business?
- Environmental Marketing Strategies for Online Business
- NEA Promotes E-Waste Recycling Program via Online Media
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