Social media and messenger app LINE continues to enjoy wide popularity in Thailand and in this article, we will explain to you why LINE should be part of your digital marketing solutions when setting foot in Thailand.  

LINE in Thailand by Numbers 

LINE’s roots can be traced back to Japan, when it was first used as an alternative communication tool during emergencies, particularly in disasters.  

As it evolved to become an instant messenger app, surprisingly, its popularity rose not only in its home country but also overseas – particularly in Thailand. 

Fast forward to nearly a decade since it was introduced to Thai consumers, LINE remains one of the most widely used applications in Thailand.  

Image Source: Data Reportal

Based on the latest findings from international digital authority Data Reportal, LINE ranks 2nd as the mobile app with the highest number of active users, next to Facebook. It is also the third most visited social media platform among Thai internet users.  

Image Source: Data Reportal

According to the same Data Reportal figures, around 86% of Thailand’s 48.5 million internet users, age 18 to 64 years old, regularly access LINE.  

Learn more about LINE by reading our previous articles below, or you can also schedule an appointment with our specialists anytime. 

• Marketing in Thailand: The Ultimate Guide in Setting Up Your LINE Account
• LINE MyShop in Thailand: Everything You Need to Know
• LINE Marketing: Connecting with Thai Audience

Advantages of Engaging in LINE Marketing Services 

And there’s a lot in store for brands that are planning to leverage LINE as part of its digital marketing assets. 

For one, LINE’s unique features such as LINE Broadcast Message allows brands to reach to their target audiences in Thailand with more organic appeal compared to the usual branded contents on other social media platforms.  

Around 70% of Thai users on LINE are happier to receive promotional messages sent personally to them. Think of it as like email marketing, only more compact and on your mobile phone’s instant messaging app.  

Screenshot of Jin Air’s official LINE account  

Secondly, LINE possesses multiple tools designed for your marketing campaigns – from marketing survey kits to analytics to track your brand’s performance.  

And last but not the least, one of the reasons why brands should choose LINE is that it can support Ecommerce functions. 

Screenshot of Swarovski Thailand’s official LINE account  

This is also why LINE is considered as a super-app in Thailand as it allows businesses to directly engage with their consumers, and manage purchases in one platform.  

Go Further With LINE Marketing and Digital 38  

Digital marketing in Southeast Asia can be a tough and complicated landscape to navigate. But knowing how to leverage it effectively and efficiently for your brand’s growth can lead you even further.  

Contact us today to know how we can help you set-up your official LINE account, and get started with LINE marketing in Thailand.