Brands looking to tap China’s tech-savvy population through Weibo should know that registration is the first step to success. In this article, learn how to open your official Weibo account, and what opportunities are in store for you. 

What is Weibo?  

Weibo is one of China’s most popular social media programs. With around 573 million monthly active users, it remains the second most used social networking site in the country.  

Weibo, also known as Sina Weibo, functions as a micro-blogging platform, similar to Twitter. Despite the absence of globally known social media networks such as Facebook, Instagram and Twitter, local ones like Weibo provided brands the much-needed gateway to reach out to 1.25 billion internet users in China.  

Weibo and other Chinese social media sites also enable brands to launch and manage digital marketing strategies with their in-app marketing tools. Weibo, for instance, allows you to activate your brand’s presence by opening official accounts, and launching ads.  

Registering Your Official Weibo Account 

Expanding your brand’s presence in China, with the help of Weibo, is definitely an exciting milestone for your business. And the first step in achieving this goal is opening your official Weibo account. Read on as we guide you on the step-by-step Weibo registration process for businesses.  

Before anything else, there are actually several ways in launching your official Weibo account. You can do it by yourself, which will elaborate in the succeeding paragraphs, or you can tap the expertise of digital marketing specialists from Digital 38. Let us know if you need help in creating your Weibo account.  

1. Sign Up on Weibo’s International Page

If your business is based outside of China, head over to Weibo International’s page. This sign-up page is meant for foreign brands that want to create their official Weibo accounts. On Weibo International, you either have to register as a Personal Account or an Official Account. So, you’ll have to click Official Account.  

2. Submit the Information Required

On the Official Account tab, you are also asked to submit several important information about your business. These included your business’ official email address and location. Once you’re done, click Sign Up.  

3. Verify Through Mobile Phone Number

At this point, you need to have a working mobile phone number as part of Weibo’s verification process. Select your country, type your phone number’s digits, then click ‘Get Activation Code’. Weibo will automatically send you a verification code via SMS which you need in proceeding to the next steps.

4. Activate Your Weibo Account via Email

After verifying through your mobile phone, Weibo will also ask you to undergo a similar vetting process via email. Check the inbox of the email address you submitted during the sign-up part for any email from Weibo, telling you to click the link they provided to activate your account.

5. Verify & Upgrade

Once you have activated your business’ Weibo account, fill in the rest of the blank fields pertaining to your account details. You also need to upload your brand’s official profile photo so you can truly stand out from the rest.  

But in order to reap the benefits and opportunities Weibo has, you must also acquire the Blue V verified badge. Verified Weibo accounts enjoy several perks that regular ones do not have. And these included creating and managing digital marketing campaigns and advertisings.  

Check out these global brands’ official and verified Weibo accounts, and how they leveraged them for their goals.  

• Benefits of Weibo Verification: Hatyai University Goes Global
• How Video & Influencer Marketing is Done Right? Learn from Weibo Icon RonnieFei
• PHRAYA Expands Brand Presence to China through Weibo

For businesses based overseas, you are required to get in touch with an official Weibo representative in acquiring your Blue V badge. In addition, you will be instructed to furnish them with documents as proof of your business’ existence.  

If you need further assistance in getting verified on Weibo, let us help you. 

Get Started on Weibo Marketing Today 

Opening your brand’s official and verified Weibo is just the first step in doing digital marketing in China. You can also explore other equally popular platforms such as WeChat, Douyin, and TouTiao to reach out to more audiences, and establish a stronger presence among Chinese markets.  

Schedule an appointment with our local teams from China to learn how to get started.