Reaching out to local markets is as equally important as expanding your business, and in this article, we will introduce you to Google My Business.  

What is Google My Business?  

Formerly known as Google Local and Google Places, Google My Business is the search engine giant’s business-oriented platform. It offers brands the ability to connect with customers, list and promote their products, and even accept online orders.  

In addition, it allows you to manage on how to appear on Google Maps, and its search engine results pages (SERP).  

Brands with active Google My Business accounts can be easily distinguished as their business information usually appears on the top right corner of Google’s SERP. This box is called Google Knowledge Panel.  

Every time potential buyers search for you on the search bar, the Google Knowledge Panel usually comes out. It displays your address, hours of operation, contact details, website and link to directions.  

Through Google My Business, you’re also searchable and visible on Google Maps. Maps, in turn, will not only provide users the directions on how to get to your establishment. But also includes you in a community’s listing called Local Pack. And it is triggered every time a localised search is being made on Google Maps.  

Benefits

Google My Business can bring a lot of benefits, both for brick-and-mortar and online businesses. Doing so will help you tap new customers, and reinforce your presence in local markets. Furthermore, it has the capacity to boost your visibility by providing consumers the information they need to discover and reach you.  

But most importantly, businesses should remember that localised searches is more than just simply discovering new brands and products. Empowered consumers of today would go the extra mile on the internet to obtain other essential details about your shop such as directions, contact information, location, reviews and more.  

Learn more about Google and other digital opportunities for your brand by reading our previous articles.

• Google Data Studio: Definition, Connectors & Reporting Features
• E-commerce Tips For Your Shopify Store Amid the Pandemic
• Shopee Ads: All You Need to Know to Boost Sales

Start Your Ecommerce Journey with Digital 38 

Opening your Google My Business does not have to cost you a thing since it’s free. But in order to fully maximise its potential for your online business, you might need the help of experts.  

Here in Digital 38, we can provide you end-to-end Ecommerce solutions tailored-fit to fit your business goals. 

Contact us today, and let our Ecommerce specialists guide you towards the right path.