IHH Healthcare’s Winning Google PPC Campaign: More Leads, Lower Costs

Healthcare Marketing | Digital Ads | Performance Marketing

A trusted healthcare provider scaled digital marketing efforts through Google PPC campaign.

IHH Healthcare Malaysia, a leading healthcare provider, sought to expand its digital footprint and enhance patient engagement through a strategic Google PPC campaign. The focus was on optimising lower-funnel marketing efforts, increasing website traffic, and driving high-quality lead conversions—all while maintaining cost efficiency.

Our Solutions

To achieve these objectives, a data-driven Google PPC campaign strategy was implemented, incorporating continuous performance monitoring and optimisation.
Keyword Optimisation & Audience Targeting

Used high-intent healthcare keywords to reach users searching for medical solutions and implemented audience segmentation and retargeting to engage potential patients effectively.

Bidding strategy optimisation

Adopted automated bidding to maximise lead volume efficiently and dynamically allocated budgets to top-performing campaigns and key locations.

Performance Monitoring & Iterative Improvements

Analysed performance data to make informed optimisations and prioritised budget allocation for campaigns generating the most qualified leads.

Results

By leveraging Google PPC campaigns with a precision-targeted approach, IHH Healthcare Malaysia effectively optimised its digital marketing efforts. This strategic approach resulted in significant improvements in campaign performance and outperformed set KPIs.

6%

increase in CTR

65%

drop in
CPL

33%

increase in CVR

13%

increase in Leads

5%

increase in Traffic