China Digital Marketing Influencer Marketing

ICONSiam Joins Forces with MsYang to Cap Off 2022

Digital 38 Marketing TeamDecember 19, 20221126 views

Thailand’s iconic ICONSiam is ready to welcome 2023 but before that, they want to celebrate the best moments and memories for 2022 with Bangkok-based Chinese influencer Ms. Yang for a Weibo campaign.

ICONSiam collaborated with Ms. Yang in their latest year-ender campaign on Weibo, featuring Bangkok Illumination 2022 and ICON Luminaire. Ms. Yang captured photos of the event with her kids, and posted on ICONSiam’s official Weibo account.

Why Weibo?

Like most savvy brands, ICONSiam chose to leverage Weibo in reaching out to their Chinese audiences. Chinese-speaking markets in Thailand are growing, especially with the rise of Chinese pop culture.

But to crank up their digital marketing efforts, the popular Thai lifestyle brand partnered with top Chinese influencer like Ms. Yang in their latest Weibo campaign. Not only to invite more people to come and visit them. But also, to build brand awareness among Chinese markets in Thailand.

ICONSiam’s verified Weibo account currently has a growing following of 68,000. Check them out on Weibo by clicking this link.

Launch Your Weibo Campaign

Weibo, also known as Sina Weibo, is one of China’s top social media platforms. As of September, it has at least 584 million users globally (Statista). Contrary to popular notion, Weibo is also present in markets outside Mainland China like Thailand.

If you want to explore more about the world of Weibo, and China Digital Marketing, you can read these guides. Just click the links below.

You can also contact our team of specialists. Digital 38 has supported dozens of brands across the ASEAN Economic Community (AEC) in their business goals, including their China Digital Marketing journey. We have local teams based in Singapore, Malaysia, Vietnam, Thailand, and South Korea, Taiwan, and China, ready to assist you anytime.

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