If you want to have a successful online business, you need to reach your customers where they are already present. 

Facebook is one of the largest social media platforms with over 416 million active users in Southeast Asia as of February 2021, and the numbers are seen to grow in the next few years. If you are a Shopify merchant and aren’t selling on Facebook, you are missing a huge opportunity to earn more sales.  

How You Can Start Selling on Facebook through Shopify? 

YuanSkinCare SG’s Facebook Shop, powered by Shopify

If you’ve built your Shopify store and Facebook page, then connecting your store to your Facebook page is a no-brainer. 

One of the best things about Shopify is that it gives you seamless access to ‘Shopify sales channels’.

A preview of  YuanSkinCare’s products sold on Facebook Shop, with the help of Shopify

The sales channel allows you to connect your product to Facebook where cashed-up customers are ready to buy. You can also keep track of your orders and customers from within Shopify with an integrated Shop tab on your Facebook page. 

Why You Should Set Up Your Shopify Facebook Sales Channel?  

With Facebook Sales Channel, you can quickly create another online store for free, at the same time scale your products and reach a wider customer base.  In addition, putting up a sales channel is not only about convenience on your end but also to your customers, which eventually can be translated to more sales.

Here’s a rundown of the reasons why your Shopify Store needs a Facebook Sales Channel. 

Easy to Convert

You can run ads to bring in visitors to your Shopify site, but they’ll have to be convinced again to make purchases. But with Facebook integration, it will reinforce both your business’ social presence and connection with potential customers. This can greatly increase conversion rate.  

Hassle-Free

Linking your Shopify and Facebook can eliminate the manual process of putting up your products on Facebook Shop, one of Facebook’s widely used e-commerce feature. You can soon publish your listings from your Shopify Store to Facebook in just one go through bulk uploading.  

Synchronised and Centralised

Your Shopify back-office stays synced across all the places you sell. An integration of Shopify and Facebook will not only provide you a centralised dashboard to monitor your orders but also synchronise your shop’s inventory, and pricing on both platforms.

Connect Your Shopify Store to Facebook

Many online businesses are now looking for ways to extend their reach amidst the pandemic. One of the fast and easy ways is to add Facebook sales channel to their Shopify Store.  

If you want to integrate Shopify and Facebook Store to expand your e-commerce business, our e-commerce experts are ready to help. 

Contact us, and schedule an appointment with our team.