How Strategic Video Placement Boosted Gout Awareness

Advertorial | Media Partnership | Video Placement Strategy

Challenge

A leading pharmaceutical company aimed to raise awareness about gout prevention and uric acid control but struggled to effectively reach a broad audience.

Solution

A KiniTV Bulletin Insertion Campaign on YouTube, featuring a 10-second video montage strategically placed before news content to maximise visibility and engagement.

Execution

Video ads were integrated into KiniTV news videos, ensuring the message reached viewers before accessing news content.

Results

4,596,136

total video views

8,676,043

total reach

The approach guaranteed high visibility and engagement through strategic placements, driving significant awareness of gout prevention. This success demonstrates how targeted video content can drive impactful health education at scale.