Driving Gout Awareness Through Strategic Branded Content

Advertorial | Media Partnership | Branded Content Strategy

Challenge

A multinational pharmaceutical company lacked official social media channels, limiting its ability to raise awareness about gout prevention.

Solution

A multinational pharmaceutical company lacked official social media channels, limiting its ability to raise awareness about gout prevention.

Execution

Three in-depth articles on gout prevention and management, published on Malaysiakini’s website and promoted via Facebook, Instagram, and X (Twitter) to maximise engagement.

Results

Each set of three articles exceeded the KPI, achieving 16,667 pageviews.
Increased awareness of gout prevention and the client’s product.
Successfully engaged a multilingual audience.
Strengthened brand credibility through a trusted media partnership.