This year’s Lion City Dance Convention (LCDC) is heating up as Sport Singapore (SportSG) ignites the excitement on TikTok with its latest media campaign. 

SportSG deployed digital marketing tactics in driving traffic and awareness for this year’s LCDC. As a result, it enabled the institution to reach out to audiences in Singapore through multiple touchpoints – from Google Display Network to TikTok.  

It is also quite interesting to note how SportSG turned to TikTok not only to tap young adult audiences.

But also to showcase the highlights of LCDC 2021 through a series of quick and interactive 15-seconder videos, calling young Singaporeans to vote for their favorite LCDC dance crew. 

TikTok in Singapore 

TikTok has emerged as the latest worldwide sensation in the social media arena. And its popularity is also evident in Singapore.  

Based on the 2020 Data Reportal findings, TikTok has entered the Top 10 widely used social media platforms in the city-state.

In addition, it ranked 4th as the mobile app with the greatest number of downloads in 2020.  

So why should brands pay close attention to its meteoric rise? The answer is pretty obvious. TikTok serves as an opportunity for you to grow –  by effectively connecting with today’s younger generations.  

Hundreds of brands have leveraged TikTok to tap young adults in Southeast Asia. Know more about it by clicking the case studies below.

• RP School of Hospitality Welcomes Future Students on TikTok
• NYP Goes to TikTok for a Fun & Engaging e-Open House
• Laurier Launches TikTok Ads to Connect with Malaysia’s Youth

Launch Your TikTok Campaign Today with Digital 38  

And if you need expert advice to guide you in the right direction towards executing your TikTok campaign, then you’ve come to the right place.  

Digital 38 is a digital media agency with headquarters in Singapore. As the official sales partner of ByteDance, TikTok’s developer, we have supported dozens of businesses and organisations, both locally and internationally, get started on TikTok marketing.  

If you’re interested to learn more, contact our specialists today.