Scaling Luxury Resale Business with Data-Driven Digital Strategy

Scaling EcoRing Malaysia’s Luxury Resale Business with Data-Driven Digital Strategy

EcoRing Malaysia implemented a data-driven digital marketing strategy to attract high-intent audiences.

EcoRing Malaysia, a renowned Japanese preowned luxury goods reseller, sought to enhance its digital marketing strategy to increase customer inquiries and appointment bookings. While previous campaigns generated moderate results, the brand aimed for a more data-driven and strategic approach to scale its business and drive meaningful customer interactions.

Results

Through strategic targeting, continuous optimisation, and platform-specific creatives, we successfully helped EcoRing Malaysia achieve its highest conversion rates to date, resulting in increased customer appointments and strengthening its presence in Malaysia’s preowned luxury market.

60%

increase in
messaging
conversions.

4x

improvement in
Meta Ads
conversions.

Increased Brand Awareness

TikTok Ads effectively expanded audience reach and visibility.

Higher Customer Engagement

Platform-specific creatives drove stronger interactions.