In 2020, there was a surge in e-commerce activities worldwide as people were forced to stay inside their homes due to threats of the COVID-19.  

While times may have started to gradually change this 2021, with the rolling out of vaccines, e-commerce is still expected to continue its meteoric rise as consumers who recently discovered the wonders and benefits of online shopping are intending to carry it along in the future.  

Tips to Cope with the Impact of COVID-19  

Adjusting to the ‘new normal’ in e-commerce can be riddled with anxieties, and additional expenses too. 

This is why, in this article, we will share some helpful tips for Shopify store owners who needed a helping hand in navigating the e-commerce scene amid the ongoing public health crisis. 

1. Remove or Convert Underperforming Stock

A dramatic shift in consumers’ behaviour during the onslaught of the COVID-19 pandemic is an indicator for online shop owners to review the products they are selling.  

If you think certain stocks are not selling as they used to before, it is best to remove them or sell them at ultra-discounted prices. This will enable you to save some expenses by reducing inventory management costs.  

Renegotiating suppliers for incoming orders may also save your finances.  

2. Offer Cheap Shipping Costs

When your Shopify store offers cheaper shipping costs, it’s going to be a win-win situation for you and your potential buyers. Low shipping rates will not only boost sales to your shop but also customer loyalty and confidence.  

But, for Shopify store owners doing international shipping and distribution, choosing more expensive but faster-delivery shipping packages can be more beneficial.  

3. Make Sure Your Store is Mobile-Friendly   

The COVID-19 health crisis led people to use their mobile phones more than ever. So, it is best for Shopify merchants to optimise their stores for mobile use if it meant inviting more visitors, and potentially increasing sales and brand awareness.  

Google’s Mobile-Friendliness Test can help Shopify sellers determine the mobile-friendliness of their stores. You can access the tool here. 

4. Optimise Your Online Store

Frictionless shopping experience is a tested-and-proven technique to drive sales to Shopify stores. In doing so, you need to regularly update your online store, especially now that more people are in tune with e-commerce brought about by mobility restrictions.  

Some ways in optimising your online store involved improving your website SEO to attract more buyers to visit and purchase your products, and keep your information and inventory updated. 

Set up Your Shopify Store with the E-commerce Experts

Challenging and uncertain times like this can be intimidating for e-commerce businesses that have doubts about what steps to take next. But fret not as D38 got your back. 

We provide end-to-end e-commerce solutions in Southeast Asia, and our team of Shopify experts and strategists can guide you on the right path to your business’ success. 

Schedule an appointment with us to learn more about how we can help you.