When it comes to generating leads and boosting website traffic, Search Engine Optimisation (SEO) remains the most effective strategy for brands. Even for e-commerce businesses, it is almost imperative for them to employ SEO tactics for their websites.  

Why SEO is Important for E-Commerce?

Businesses doing e-commerce should always remember that more often than not, the first place where online shoppers go are the search engines.  

Websites landing on the top rankings of search results enjoy higher exposure to potential buyers and the results would be beneficial.

We’re talking about improvement in leads generation, an increase in website traffic, and more conversions and sales.  

So, without further ado, let’s walk you through these helpful tips on e-Commerce SEO.  

E-Commerce SEO Hacks for your Website

 1. Choose the Right Product Keywords  

Buyers on the internet are more likely to type in just a few words when searching for products.

Knowing what product keywords match a user’s query could effectively lead them to your product page, therefore increasing conversion rate.

There are multiple SEO tools available online that can help you identify the right keywords. One example would be Google’s Keyword Planner.

2. Create Unique Product Descriptions

When you want your e-commerce website to be ranked on search engine results, you must put unique product descriptions on your pages.   

Avoid copying the product details from the manufacturer and publish them on your website as search engine crawlers will unlikely rank webpages that contain duplicate content, and you don’t want that.  

3. Put Convincing, Not Confusing, Contents for Higher Conversion 

In terms of writing for your web’s contents, you should also remember that these must be easily digested by your customers and visitors. 

Utilise titles, headers, and formatting guides so your readers can fully understand what you are selling, and why they should choose your products over the others. 

4. Put Alternate Text for Your Image 

SEO not only covers the texts found on your website but on your images as well. Make sure your photos can be easily detected by search engine bots. In doing so, you must have the right keywords found on your alternate text. Try to be as descriptive as possible. 

5. Put Convincing Meta Descriptions   

A unique and convincing meta description will not only improve your web’s ranking but will also help increase click-through rates.  

Meta descriptions should not be underestimated as they can actually influence customers to click on your website link rather than those of your competitors.   

Jump Start Your e-Commerce Website with the help of SEO Experts 

E-commerce SEO is not an exact science but it’s a time-tested and sustainable formula for winning potential buyers on the internet.

If you’re looking to improve your e-commerce website’s performance on organic search results, then you’re in the right place. 

Here in D38, we are specialised in providing end-to-end e-commerce solutions to businesses across Southeast Asia.

Let us help you get started with your e-commerce website, and boost its performance by scheduling an appointment with our experts today.