How Dodo Mat Malaysia Grew Online Sales with Multi-Platform Digital Advertising
A leading auto parts brand leveraged digital marketing to scale online sales and boost website conversions.
Established in 2017, the brand has gained recognition for its durable dual-layer car mats, making them a top choice among leading automotive brands. With over 25,000 five-star reviews, it has built strong credibility in the market. To further expand its presence, the brand adopted digital strategies to boost online sales and drive higher conversions.
What We Do
To achieve these goals, we crafted a comprehensive multi-platform advertising strategy, leveraging tailored campaigns to maximise brand visibility, engage diverse audience segments, and drive online conversions.
Focused on engaging creatives tailored to different audience segments, emphasising SIRIM-certified quality, customisable designs, and compatibility with various car models. Designed to drive conversions and guide users seamlessly from awareness to purchase.
Targeted high-intent search queries to capture potential buyers actively looking for premium car mats. Optimised keywords and ad copy to improve relevance and maximise ad efficiency.
Launched video campaigns showcasing Dodo Mat’s durability and unique features, reinforcing brand credibility and capturing the attention of car owners looking for quality accessories.
Created short-form, visually appealing videos demonstrating product benefits, targeting car enthusiasts and premium accessory shoppers to increase engagement and website traffic.
Results
Through a data-driven, multi-platform approach, we successfully enhanced Dodo Mat Malaysia’s digital marketing performance, turning website visitors into loyal customers and reinforcing its position as a leading premium car mat brand in Malaysia.
32%
increase in
website
conversions.
Higher ROI on Digital Ad Spend
Optimised ad strategy led to better returns, maximising online sales potential.
Increased Engagement & Brand Recall
Notable rise in audience engagement and improved brand recognition across digital platforms.