Search Engine Marketing Agency

We are Digital 38, a leading Search Engine Marketing (SEM) agency dedicated to helping businesses achieve their goals with highly optimised, targeted advertising campaigns. Our SEM strategies are built on data-driven insights, AI automation, and precise audience targeting to maximise your return on investment (ROI).
sem strategy

Why Choose SEM for Your Business?

Immediate Visibility
High-Intent Traffic
AI-Powered Optimisation
Data-backed strategies to track and refine results

Our SEM Approach

Geographical Targeting SEM

Geographic Targeting

We strategically deploy SEM campaigns to cover your desired locations and scale your reach effectively. Whether you’re targeting a specific city or multiple regions, we fine-tune campaigns for location-based growth.

Contextual Targeting SEM

Contextual Targeting

Our SEM strategies focus on delivering ads in the most relevant context, ensuring that your brand reaches the right audience through personalised content.

AI-Optimised SEM

AI-Optimised SEM

We leverage artificial intelligence and machine learning to optimise SEM campaigns in real time. AI enhances bidding strategies, ad placements, and performance tracking to ensure the best results.

What We Do

SEM Campaign
Planning & Setup

Our team conducts competitor analysis, keyword research, and strategic ad creation to execute high-performance SEM campaigns. We ensure precision audience targeting, competitive bid strategies, and compelling ad copy to help you outrank competitors and maximise conversions.

A/B Testing
& Campaign Optimisation

We enhance your Google Ads performance with advanced A/B testing and continuous SEM optimisation. Our data-driven marketing strategies and AI-powered bid adjustments ensure your ads deliver the best results while lowering the cost per click (CPC).

Advanced Data Analysis
& Performance Reporting

Leverage real-time insights from Google Analytics, first-party data, and third-party tracking tools to optimise your SEM campaigns. Our SEM specialists provide in-depth performance reports, enabling you to refine your digital advertising strategy and improve return on ad spend (ROAS).

Landing Page Optimisation
for Higher Conversions

A well-designed landing page is crucial for SEM success. Our team reviews and recommends conversion-focused landing page enhancements that improve user experience (UX), engagement, and sales conversions.

SEM for
E-commmerce

Boost e-commerce sales with Search Ads. Our experts optimise product feeds, use data-driven bidding strategies, and refine search shopping campaigns to increase visibility and sales in a highly competitive market.

Remarketing & Retargeting
Strategies

Re-engage potential customers with custom remarketing campaigns. We help you reconnect with users who have previously visited your website, delivering personalised ad experiences that encourage conversions and boost customer retention.

Read our latest projects & insights

Read our latest projects & insights