In June, Weibo hosted their first-ever live broadcast with organisations in Thailand to promote ‘Spring Sprout’, the vaccination program that provides free COVID-19 vaccines to Chinese nationals in the country.
Through the joint efforts of Weibo and Digital 38, the overseas live event was successfully conducted with the participation of the Chinese Embassy in Thailand, experts from Sinovac Biotech, local hospitals, Chinese bloggers and media members based in Thailand.
Altogether, they ramped up efforts in enabling Chinese nationals in Thailand how, where, when, and why they should take the vaccines.
Tapping Thailand Hospitals to Join Weibo Live for ‘Spring Sprout’
As its official partner agency, Digital 38 supported Weibo by engaging with and inviting reputable hospitals in Thailand, including Bangkok Hospital Chiang Mai, Bangkok Hospital Pattaya, and Phyathai 2 Hospital, to join this virtual sharing session for ‘Spring Sprout’, backed by our marketing team in Thailand.
To give the event and campaign’s objectives further boost, Weibo also launched both Weibo Hot Search and Weibo Focus Banner, encouraging people to join this Weibo Live event at the same time spreading the word about Spring Sprout’s presence in Thailand.
This Spring Sprout session on Weibo Live concluded with 205,000 live views, over 2,000 post engagements, and garnered approximately 13 million hashtag page views.
Leveraging Weibo to Increase Your Exposure In China Market
Weibo remains one of the most popular microblogging platforms in China whose population of 1.43 billion in 2020 makes it one of the world leaders in the digital ecosystem.
Additionally, Weibo’s audience base is not only limited to those who are living in Mainland China, but also overseas Chinese nationals who constantly stay connected with the app.
Ready to build up your Weibo presence? Contact our China marketing team today to get started with Weibo marketing.
We are Sina Weibo’s appointed official partner agency for Southeast Asia. We assist businesses in Weibo verification, page management, Weibo advertising, and more.
Learn more about how you can reach out to billions of consumers in China by scheduling an appointment with us.
About Digital 38
Digital 38 is a South East Asia-focused digital group of agencies that provides integrated digital marketing and e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our digital marketing and e-commerce services range from social media management, content marketing, digital advertising, website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).
Our team consists of experts, designers, developers, content creators, and strategists working together to support brands looking for growth in the digital space.
We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.
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