Bridging Markets with Cross-Border KOL Collaboration for Brand Shooting

Influencer Marketing | Social Media Strategy

Challenge

As Malaysia’s largest cinema exhibitor, the brand aimed to enhance visibility and engagement among Chinese and Malaysian audiences, leveraging influencer marketing to strengthen its market presence and attract a broader customer base.

Solution

A China-based KOL collaboration, featuring a brand photoshoot in Malaysia. The influencer, residing in Malaysia, had a strong following in both China and Malaysia, enabling the campaign to connect with local and international audiences.

Execution

Ensured seamless communication despite language and cultural differences.
Aligned campaign messaging with the KOL’s content style to enhance audience relatability.
Produced highly engaging content, generating organic traction and expanding brand reach.

Results

Successfully engaged a China-based KOL for a localised brand campaign.
Strengthened brand visibility among Chinese and Malaysian cinema-goers.
Achieved high engagement rates from a diverse audience.