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MY Merries Partners With WhatsApp For A Giveaway

November 6, 2020Digital 38 Marketing Team

Image Source: MY Merries/Facebook

This 2020, MY Merries teams up with WhatsApp to launch a giveaway in Malaysia.

What is Merries?

Merries is a Super Premium Baby Diaper brand from Japan. With its superb absorbency, exceptional breathability & ultra-softness, Merries provides the dryness and comfort that your baby’s delicate skin needs.

MY Merries x WhatsApp Giveaway

Targeting the Chinese nationals as well as the young millennial mothers and fathers in Malaysia, the diaper brand from Japan launched a media campaign with WhatsApp by organising a giveaway.

This campaign also encourages consumers to buy in any Aeon stores.

The mechanics of the giveaway are:

Customers should purchase at least 2 packs of Merries diapers in a single receipt at any Aeon stores starting 1st September to 30th September 2020.
Cstomers should create a slogan or message with the words: Smile & Smile with Merries.
They must send a screenshot of the receipt, creative slogan, full name, IC number, and address to 019-3084081.

Winners will get a chance to win a 3-month supply of Merries products.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #Merries #Malaysia #WhatsApp #D38

D38 is a member of Digital 38 Group.

Digital Marketing Guides E-commerce News Highlights Singapore Grants

Market Readiness Assistance (MRA) for Singapore SMEs

November 4, 2020Digital 38 Marketing Team

D38 | Market Readiness Assistance (MRA) For Singaporean SMEs FT IMG 1105a2020Singapore Cityscape

Small and medium enterprises (SMEs) entering the overseas market can be taxing and risky. With Market Readiness Assistance (MRA), Singapore-based SMEs will be able to acquire assistance when venturing business overseas.

Grant Support & Limitations

Singapore-based SMEs will be able to receive up to 70% of eligible costs, capped at SGD100,000 per company starting 1 April 2020 until 31 March 2023. The support covers overseas market promotion (capped at SGD20,000), overseas business development (capped at SGD50,000), and overseas market set-up (capped at SGD30,000). The application is only limited to one activity per single overseas market.

Eligibility

Check this out if your business is eligible for MRA:

Business is registered/based in Singapore
For new market entry, target foreign market wherein the applicant did not yet surpass overseas sales of SGD100,000 in the last 3 previous years
Have at least local shareholdings of 30%
Group Annual Sales Turnover does not exceed SGD100 million or employees must not be more than 200

Supportable activities

MRA supports 3 activites. The first one is the Overseas Marketing Promotion which handles the Overseas marketing and PR activities as well as the participation in overseas trade fairs NOT supported under LEAD International Fairs & Missions (LEAD).

There is also the Overseas Business Development which takes care of the Business matching and the Overseas Market Setup which for Market Entry and In-depth FTA Consultancy.

Market Readiness Assistance (MRA) Application Process

For the pre-application process, retrospective applications will not be accepted. The applications will be considered retrospective if the following happens:

Signed with a third-party consultant
Submitted the first payment thru a third-party consultant
Started the project with the third-party consultant

Companies are required to submit their applications not earlier than six months from the project’s starting date. Applications can be completed through the Business Grants Portal.

Want to learn more about Market Readiness Assistance (MRA) Grant? Click here.

Digital 38 is an MRA 360 Support Strategic Partner offering consultancy, third-party quotations, and delivery of MRA supportable activities. We support SMEs in the professional services, eCommerce, manufacturing, and retail sectors aiming to penetrate Malaysia, Thailand, and Vietnam. We have a dual support team consisting of Singapore-based consultants and a local market support team. Contact us today to enquire about our MRA services.

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#SGGrants #EnterpriseSingapore #MarketReadinessAssistance #MRA #SME #Singapore #D38

D38 is a member of Digital 38 Group.

E-commerce News Highlights Singapore Grants

SG Government Grants for Ecommerce Shopify Store

October 30, 2020Digital 38 Marketing Team

Having a good functioning eCommerce website is essential to drawing in more customers. And to do that, you must have sufficient knowledge and budget to plan and execute a seamless shopping experience for your customers. Luckily, government grants for e-commerce are available in Singapore.

Here’s a list of SG grants that SMEs can enjoy for starting an eCommerce store.

Productivity Solutions Grant (PSG)

Grab the chance to get an 80% discount to start, run, and expand your business by applying through the Productivity Solutions Grant (PSG) before 31st March 2021.

Shopify is now on the list of the digital solutions pre-approved by IMDA for funding support under the PSG, as part of the SMEs Go Digital programme. Singaporean businesses are qualified for up to 80% discount on Annual Basic, Shopify, Advanced Plans (80% off ), and up to USD6,400 (~SGD8,733.76) abatement on the total cost of the Annual Plus Plan until 31 March 2021. The PSG support will return to 70% starting 1 April 2021.

How to apply?

Get a quote from Shopify
Apply for Productivity Solutions Grant
Purchase the annual Shopify plan
Submit the final claim

The Productivity Solutions Grant (PSG) assist Singaporean SMEs in adopting pre-scoped IT solutions and equipment that improves productivity.

SkillsFuture Enterprise Credit

Businesses can also opt to choose the SkillsFuture Enterprise Credit (SFEC) that covers up to 90% of out-of-pocket expenses for eCommerce.

The SkillsFuture Enterprise Credit (SFEC) supports employers to implement enterprise and workforce transformation actions with one time USD10,000 discount credit to cover up to 90% of out-of-pocket expenses for workforce transformation programmes and eligible enterprise development.

SFEC can also provide Job Redesign projects for companies. Eligible employers who match the EDG criteria can also acquire more subsidies under the SkillsFuture Enterprise Credits (SFEC) scheme:

Have bestowed minimum of USD750 Skills Development Levy over the period required
Have at least three Singapore Citizen employees or Permanent Residents (PRs) every month over the same period
Have not applied for SFEC previously

Enterprise Development Grant (EDG)

The Enterprise Development Grant (EDG) helps Singaporean companies to flourish and be successful. This grant supports projects that help businesses improve, upgrade, or even expand overseas.

Business owners must submit their EDG project proposal to see if they are qualified for the grant. The grant funds qualifying project will be able to cover third party consultancy fees, software and equipment, and internal manpower cost. During the Supplementary Budget 2020, it is announced that the maximum support level will be raised to 80% from 1 April 2020 to 30 September 2021.

For enterprises that are severely affected by COVID-19, the support may be raised to 90% on a case-by-case basis until 31 December 2020.

Eligibility

A business entity registered and operating in Singapore
Acquired a minimum of 30% local shareholding
Financially capable to start and complete the project

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#Ecommerce #SG #Shopify #GovernmentGrants #D38

D38 is a member of Digital 38 Group.

Corporate News & Events E-commerce News Highlights Singapore Grants

Productivity Solutions Grant (PSG) Your Ecommerce Solutions

October 13, 2020Digital 38 Marketing Team

Photo credit: Shopify Website

The Productivity Solutions Grant (PSG) is a new initiative, offered by Info-communications Media Development Authority (IMDA) to boost the productivity of SMEs in Singapore. PSG also aims to better support businesses in the next phase of transformation by adopting eCommerce solutions.

The funding support level will be raised up to 80% and the submission deadline of PSG application is  on 31st December 2020.

Level up your business with Shopify

The IMDA has pre-approved Shopify as a digital solutions platform. It is listed as funding support of eligible costs under the Productivity Solutions Grant (PSG), as a part of SMEs Go Digital Program. This program is designed to help SMEs in Singapore make the most of digital technologies to improve operations and generate new revenue.

Businesses that are eligible can sign up for Shopify and save up to 80% on their annual plans such as Basic, Shopify, or Advanced plan. You can also save up to $6,400 USD on an annual Shopify Plus plan before 31st December 2020.

SMEs to apply for PSG with the following steps:

STEP 1- Get a quote from Shopify

Go to Shopify’s webpage and provide your business details. Shopify will send a quote for a Basic, Shopify, Advanced, or a Plus plan. The following information will be needed to apply:

Shopify subscribers of Basic, Shopify, Advanced or Plus plan
Registered and operating in Singapore
Using their subscription in Singapore
At least 30% locally owned

STEP 2 – Apply for PSG

The Shopify Productivity Solutions Grant Application can be completed using the Business Grants Portal. Businesses must be listed as ‘retail’ to apply.

STEP 3 – Purchase your annual Shopify plan

The billing for a Shopify PSG is annual compared to Shopify’s usual monthly billing. For more information, you can visit Shopify’s guide here

STEP 4 – Submit your final claim

Use the Business Grants Portal to get reimbursed.

For more information, you can check out Shopify’s website and FAQ’s here

About D38 Ecommerce Agency

D38 is a Southeast Asia-focused ecommerce agency that provides direct-to-consumer Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our eCommerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify eCommerce management across ASEAN Economic Community (AEC).

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #ShopifyPSG #ShopifyGrants #Shopify #D38

D38 is a member of Digital 38 Group.

News Highlights

Singapore Influencer Mr Brown Endorses Share-the-Care Campaign

March 11, 2020Digital 38 Marketing Team

To promote the Families for Life Council’s (FFL) “Share-the-Care” movement, the Ministry of Social and Family Development collaborated with Mr Brown (aka Lee Kin Mun) – a well-liked influencer in Singapore. The famed comedian and “Blogfather” of Singapore shared the “Kim Huat and the Ribbon” video across his social media channels, which gained immediate attention with over 100,000 views and 660 shares overnight.

View this post on Instagram

Kim Huat waits for his bus while working on a little gift. a production of mrbrown.com #covid19 #SGUnited #SingaporeStrong #FFLShareTheCare

A post shared by @mrbrown on Twitter (@mr_brown) on Mar 1, 2020 at 5:31pm PST

Initiated as part of the #SGUnited efforts, the movement encourages families to bond with one another and other families to show their support for our community’s unsung heroes who are tirelessly battling against the COVID-19 outbreak. These include the people “who keep our community clean and safe or those who help us go about our lives normally such as the cleaners in our estates, bus drivers, school bus drivers and so forth.”

Kim Huat waits for the bus while making a little gift…#COVID19 #SGUnited #SingaporeStrong #FFLShareTheCare pic.twitter.com/buCn6Cmu0r

— mrbrown (@mrbrown) March 2, 2020

The campaign was boosted through influencer marketing, which helped spread the information faster and broader on social media. Mr Brown has a massive fan base of 411.8k followers on Twitter, 103.7k on Facebook, 35.3k on Instagram, and 42.4k on YouTube – a great booster that led to the campaign’s incredible initial results. The video received nearly 11k views on Instagram, 80.7k on Facebook, 7.9k on Twitter, and 4.8k on YouTube.

"Kim Huat and the Ribbon" video by Mr Brown as posted on his Facebook page — “Kim Huat and the Ribbon” video by Mr Brown as posted on his Facebook page

Mr Brown’s short video helps extend the FFL’s invitation to everyone
while encouraging them to join the movement. Families are urged to pay it
forward with Share-the-Care baskets containing games and a DIY kit suitable for
kids, families, and senior citizens.

Watch the full Mr Brown YouTube video here:

About the Movement

Families
for Life started the FFL “Share-the-Care” movement in March 2020 to “encourage
families to bond with one another and other families in showing support for our
community’s unsung heroes.” The council has put together a care basket
containing various games and activities such as DIY materials for the FFL
Share-the-Care red ribbons, traditional games (five stones, paper ball), FFL
Tote Bag, MSF Baby Bonus Parenting Resources (fingerprinting kit, reading and
rhyme cards), Dads for Life “Knowing Me, Knowing You” family card game,
People’s Association’s Playdate kit containing 7 family games and activities,
and National Library Board’s Reading interest profiling toolkit.

Interested families and individuals may fill up this form to sign up. Note that each household is entitled to one basket on a first-come, first-served basis.

For more information, visit this page: https://go.gov.sg/fflsharethecaresg.

Engaging an Influencer Marketing Strategy for Your Campaign

Do you also have a campaign you want to launch on social media? Have an influencer or blogger help you reach a wider audience with a single post. MCN of Digital 38 has thousands of influencers onboard its influencer management system. They hail from across Southeast Asia and Greater China with huge fan bases of as much as 2 million. They specialise in various industries such as travel, beauty, and food among others. With this strategy, an extensive audience reach is guaranteed and your campaign will be viewed by thousands in a short amount of time.

Know more about MCN’s influencer marketing services. Contact us to learn more.