Intro to Google Display Ads: How Do They Work & Help My Brand Grow?

August 26, 2022Digital 38 Marketing Team

Get to know Google Display Ads and learn how it can bring wonders for your brand’s growth.

What are Google Display Ads?

With millions of internet users hitting its search bar every minute, Google is definitely an opportunity hard to ignore for brands looking to widen their online presence and reach more people.

But did you know that the search engine behemoth provides solutions beyond its popular Search Ads?

Search Ads vs. Display Ads

Brands usually tap Google’s search ads as part of its efforts to increase brand awareness, improve site ranking on the Search Engine Results Page (SERP), and drive more traffic and potentially, conversions. However, they can also achieve the same goals in an entirely different approach.

Instead of relying on hits made on the search bar, Google allows brands to leverage its wide and extensive network of native platforms, channels, apps, videos, and even third-party partners to expand their reach with the help of Google Display Ads.

Advantages

In its operational sense, Google Display Ads lets you publish your ads on Google-owned platforms like YouTube, Google Maps and Gmail.

Unlike Search Ads, they can support rich media content like photos. In case you forget, striking and unique visuals are generally more effective in attracting audiences, even on the internet. Visual ads, therefore, can be more engaging and more powerful than your text-based ads.

Google Display Ads also allows you to narrow down your target audience, making sure that the ads you’re running will reach the relevant people on the internet. Brands can define their target market beyond demographics and age group by using categories such as Affinities and Interests.

Furthermore, you can retarget your Google Display Ads, making them a cost-efficient digital advertising solution.

Kickstart Your Digital Advertising Journey with D38

With their abilities to publish powerful and flexible ads, Google Display Ads can be your brand’s key to reach more audiences, and potentially achieve more. If you want to learn more about Google’s marketing and advertising solutions, read our previous articles.

Alternatively, you can consult our Google-certified marketing specialists who can guide you in the right direction. We have teams based in Singapore, Malaysia, Vietnam, and Thailand, ready to support your marketing goals anytime.

#Digital38 #digitalagency #digitalmarketing #searchmarketing #googleads #googledisplayads #googlemarketing #asiamarketingsimplified

Google Marketing

How SEO Can Give Your Online Business the Much-Needed Boost?

December 31, 2021Digital 38 Marketing Team

SEO Services: How They Can Give Your Online Business Its Much-Needed Boost? | Digital 38

If your online business is not yet powered with SEO, and you’re reading this article, trust us when we say these simple and affordable marketing services can be the key to your Ecommerce’s growth.

SEO: What the Fuss is All About?

SEO is not just a buzzword in the world of Ecommerce. With competition getting tougher, stakes getting higher, you should also be stepping up your visibility efforts. And deploying SEO tactics is one of the best solutions.

Why? Read on as we explain several benefits you can get when your Ecommerce site gets optimised.

1. Gain More Exposure by Getting Ranked

The main objective of having SEO services is that it makes sure your site gets ranked, and lands on the sweetest spots on the Search Engine Results Page (SERPs). Getting ranked on SERPs lets you gain more exposure, potentially capturing a large portion of internet users and ultimately drive organic traffic to you web.

2. Increase in Leads & Conversions

Gaining more exposure can also help you get more quality leads and improve conversions. Search engine remains the top source of inquiries and web traffic. And online consumers resort to search engine platforms such as Google in looking for products and brands.

These facts underscore the importance of ensuring your Ecommerce site is armed with the right SEO strategies.

3. Affordable & Sustainable

In addition, SEO stands out as the most sustainable and affordable format of search marketing. It may take some time for your site to take off, and get ranked on top of SERPs. But as soon as it does, the results will be definitely beneficial for your brand.

Furthermore, you are not likely to spend another dime in sustaining your gains.

Take Your Ecommerce Game to New Heights

To sum it all up, SEO helps you boost your visibility, improve leads and conversions, and even save you from unnecessary expenses.

It may sound complicated but learning the best practices is the first step towards the right direction. And if you need some expert assistance and guidance in employing SEO services for your Ecommerce site, then we’re here for you.

Find out more about how SEO and other search marketing formats can boost your brand’s growth. Read our articles below.

Digital 38 has dozens of search marketing specialists, ready to support your SEO plans and goals. We have helped more than 100 brands launch their Ecommerce venture, and optimise their sites across the Asean Economic Community (AEC).

Schedule an appointment with us today.

#Digital38 #EcomAgency #Ecommerce #SEO #searchmarketing #asiamarketingsimplified

Google Ads Google Marketing Uncategorized

Guide to Google Smart Bidding, Reach and Robots

January 4, 2021Digital 38 Marketing Team

Several advertisers today are taking hold of Google’s advances in machine learning with smart bidding strategies, reach, and robots to their e-commerce store.

About Google Smart Bidding

Smart Bidding is a subgroup of automated bid strategies that use machine learning to enhance and analyse millions of signals in a second to adjust bids to help hit your targets for conversions or conversion value.

Digital 38 | Guide to Google Smart Bidding, Reach and Robots — Photo credit: Google

How Does it Work?

Google Smart Bidding uses “auction-time bidding,” which means it adjusts bids in real-time for each shopper. Therefore, for every shopper who types in a keyword that triggers your ad, Google is adjusting the bid based on how possibly they think that person is to purchase.

Using context clues like ad creative, time, and user device, it can figure out the possibility of conversion and then create a bidding strategy around those numbers and make improvements over time.

Learning About Reach and Robot

As far as reach goes, many shopping ads can now appear in all the market places. More ad placements mean more opportunities for you to reach shoppers. For standard Shopping campaigns, you can have control over where your ads may appear by adjusting the network settings while for Smart Shopping campaigns, you can get all available networks without the ability to choose out of anything.

With robots, Google has steadily been adding more machine learning and artificial intelligence to both campaign setup and management, namely in the form of Smart campaigns and Smart Bidding. We’ll discuss Smart campaigns in a moment.

Why Use Google Smart Bidding?

Using Google Smart bidding will enable you to the following features:

Evaluate lots of different signals and context clues to modify bids to each user’s single account.
Offer flexible control over performance to direct your bidding performance based on the attribution model you choose.
Deliver custom reports and updates that allow you to understand what’s going on with your bidding strategies

Ready to accelerate your business online? Find out how we can help your e-commerce store reach its goals. Contact us to speak with our experts.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

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D38 is a member of Digital 38 Group.