Carousell Singapore is the 2^nd largest E-commerce marketplace in the world and is backed by Telenor Group, Rakuten Ventures, Sequoia India, and Naspers.

With a traditional mindset, the Asian boomers usually don’t use secondhand goods. It’s considered a cultural taboo wherein used items bring bad luck. But in the present day, secondhand goods are now seen as aesthetic vintage items wherein millennials find joy in them.

Moreover, in a survey conducted by Carousell, 76% of their respondents answered that monetary benefits are their main motivation to buy and sell secondhand items.

With lockdown enforced on areas, shoppers spend more time online shopping and selling their own belongings. Carousell became the perfect platform to do it.

Empowering Entrepreneurs

As customers try to save money and earn more money during the pandemic, Singaporeans made more than one million transactions on Carousell. An average Singaporean made SGD2,200 by selling on the platform. Asian consumers in the platform resold gifts in brand new conditions.

Out With The New Categories

Women’s fashion and electronics always have been the most popular categories on any eCommerce marketplaces. But the worldwide lockdown has made baking and furniture equipment for DIY gyms and home office popular categories in the world.

Many consumers found what they’re looking for on Carousell due to its appeal and target demographic on board. The platform attracts businesses to sell under them.

Caring Carousell Community

Amid the fear and the threat of panic-buying during the lockdown, a lot of acts of kindness emerged wherein users sell handcrafted items to raise donations to those in need.

Panic-buying caused a massive spike in the prices of face masks, alcohols, sanitisers, tissues, and other cleaning materials in the market. Carousell eventually became the place to buy hygiene goods because a lot of opportunistic sellers used the platform as a way to sell the products at a higher price.

Need help in setting up your e-commerce store? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Carousell #Singapore #marketplace #D38

D38 is a member of Digital 38 Group.

Merchants can utilize the Commerce Manager to manage a catalog that contains all the products sellers want to promote on platforms like Facebook and Instagram. Merchants can also set up a shop, that can unlock extra Commerce Manager tools for retailing physical products.

Access Commerce Manager in order to view the shops and catalogs you have or produced. Tap to mark a catalog as your favorite for it to appear at the top of the list and see it right away.

Commerce Manager Tools

Overview: See a summary of your catalog, together with issues to fix and suggested arrangements. Sellers can also see a summary of their sales activities.

Catalog:

• Items: Get a look at the items in your catalog.
• Sets: Create and manage sets of items in your catalog. Conduct sets to run ads or to highlight as collections in your shop.
• Issues: Get updated on any issues with your catalog and learn how you can fix them.
• Events: Manage your catalog’s connections to events data sources, for example, the Facebook pixels or app SDKs. Make sure to connect a pixel or app SDK to your catalog to run your dynamic ads.

• Shops: Customise your Facebook Shops the way you like it, it’s a platform where merchants will be able to sell products on both Instagram and Facebook.
• Ads: Discover different ways on how to advertise items on their catalog and follow directions on how to set them up.
• Insights: The insights tab is only available if you have a shop. You will be able to see and get performance insights regarding the sales, items and etc.
• Settings: Manage the settings for your catalog. If you happen to have a shop, you can also modify certain commerce settings.

Need help setting up your Commerce Manager? Contact us to get started and our experts will help you.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #FacebookShop #InstagramShop #CommerceManager #D38

D38 is a member of Digital 38 Group.

Ecommerce has greatly progressed during the COVID-19 pandemic. Check out what are the B2C eCommerce Marketplaces in Singapore that massively ramp up and fell during the pandemic period.

According to new research, e-commerce business experts have taken growth for granted at the expense of consumer experience despite the booming sales accelerated due to COVID-19.

In Singapore, more than a third of consumers (39%) states that they are not satisfied with their digital commerce experience.

International Commercial Director of Blackbox Research Yashan Cama said that a study has confirmed a drastic change in consumer behaviour in the past months due to the growing stipulation to shop online.

Singapore’s B2c Ecommerce Marketplace

It was discovered that Singaporean consumers reported a spike in online spending due to COVID-19, with 63% of those who were asked to answer the survey are now spending more online.

Although there are findings that suggest while major e-commerce brands enjoy higher usage rates, the growth resulted in greater examination from its consumers.

For example, 52% of Singaporeans use Shopee, 41% use Qoo10 and 39% uses Lazada, the consumer satisfaction with Qoo10 and Lazada falls on the lower rank, while Shopee performance is on average.

Qoo10 has the cheapest prices in Singapore’s four biggest e-commerce platforms, it has the lowest prices for 35 out of 73 items analysed in the study. Their prices were also usually about 10.97% low-priced than the average.

It was followed by Amazon, with 30 items that have an average of 4.55% cheaper than the usual. On the contrary, Singapore’s most popular e-commerce site Lazada is 15.97% posher than the average for the categories analysed.

Need help deciding which B2C Ecommerce Marketplaces are suitable for your business? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Ecommercemarketing #B2C #marketplace #Lazada #Qoo10 #Shopee #D38

D38 is a member of Digital 38 Group.

Grab is a multinational ride-hailing company based in Queenstown, Singapore. Their mobile wallet called GrabPay enables you to do cashless payments for Grab services and more all within the Grab app.

Good news merchants! GrabPay will also now be integrated with Shopify.

Payment gateways for Shopify merchants

If you’re a Singaporean merchant and have an existing store under Shopify, you’ll be able to select from around 30 different payment gateways, including Shopify’s own payment methods called the Shopify Payments. Meanwhile, if you plan on venturing to other markets, there are different payment gateways that will cater to your business needs.

The payment gateways will vary depending on your personal preferences and the business you’re operating.

Here are some of the Shopify payment gateways available:

• Shopify Payments
• PayPal
• GrabPay
• DBS PayLah!
• WorldPay
• Skrill
• Put it on lay-buy
• Apple Pay
• Klarna

Shopify Payments

Shopify Payments is the platforms’ own payment gateway service and merchants don’t have to be concerned about creating a third-party provider. Businesses excluded comprise financial and professional service firms, companies marketing regulated or illegal products, gambling services, and many more.

GrabPay Integration with Shopify

Shopify recommends payment methods like Shopify Payments and, although you also have the freedom to choose using a third-party provider in order to receive payments through Shopify. If you’re a merchant which targets the Singapore market, it will be more appropriate and convenient to choose GrabPay. With GrabPay, anyone with this mobile wallet can pay instantly. This makes purchasing easy for the buyers using a familiar payment route.

To set up the mobile wallet in your Shopify store, contact the Grab customer service team as they will be the ones to guide you through the process, as well as the fees you’ll pay for using GrabPay in your Shopify store. Do note that there will be a Shopify transaction fee, which will be 0.5% – 2% depending on your store subscription.

Need help setting up your Shopify store and a third-party provider for payments? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Grab #GrabPay #Shopify #D38

D38 is a member of Digital 38 Group.

Product data feeds or also known as shopping feeds are in the form of CSV, TXT, or XML files that contains information about your products. This type of feed is usually used in product marketing channels on platforms like Amazon, Google, and Facebook.

Why is product feeds vital to eCommerce marketers?

Shopping channels require the submission of product data to generate product feeds. Most eCommerce campaigns employ product feeds to gather product data from different places.

Shopping channels and marketplaces use the product data as a sign to know the campaign quality. Most of these channels check the data in your feed to compose decisions as to whether they would show your product on a search query.

Product feeds can either bring success or failure to the merchant’s e-commerce campaigns.

Benefits Of Having An Optimised Product Feed

Better Quality Scores

Channels and their algorithms decide what listings to show to the shoppers through your product data. Everything in the product feed affects everything and the more complete the data product, wins every time.

Data Accuracy

Ensure that your product listings match your store data, up-to-date and that they are all current. Old and inaccurate data on your product listings give your buyers a bad shopping experience and can cost you kicked out on some channels.

Flexible Product Data

If the merchants pay dollars to different marketing channels in order to gain impressions and clicks, make sure to stick to the best practices that will help you achieve the most conversions. Product feeds offer flexibility over your product data, it allows you to edit and improve your store’s data in order to increase impressions.

For more information about Google Merchant Center Feed Rules, check out their Help Center article.

Increase traffic and sales to your e-commerce store by setting up your Google Shopping account. Contact us and we will help you set it up right away.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #ProductFeeds #GoogleShopping #Google #D38

D38 is a member of Digital 38 Group.

A highly engaged user base and product-friendly feeds have made Instagram an extremely anticipated sales channel for Shopify merchants.

Instagram is one of the most used social apps around the world with over 500 million daily active users. It is also used in connecting with consumers using shops, influencers, and a platform for brands to advertise.

Through the updated shopping on the Instagram channel, sellers can now start tagging posts and using the most popular hashtags on Instagram in their products to make them discoverable to every user around the world. It will also let shoppers fulfill the entire purchasing journey from discovery to checkout.

Start selling with Instagram Shop

• Run your business in a supported country
• Install the Facebook channel in your Shopify store
• Open an Instagram Business account

If you meet these requirements, simply add the Instagram sales channel to your Shopify store. Enable the feature by going to the Shopping portion under Business Settings in the Instagram app.

In addition, high-quality product shot or user-generated photo are able to turn organic engagement into an opportunity for customers to visit your Instagram Shop and checkout directly on Shopify without using different links.

Convert your Instagram posts into purchases

Shopify is dedicated to expanding its Sales Channels to help online sellers to sell where the customers are and make these features available to more merchants around the world.

Instagram sales channel gives Shopify merchants access to millions of online shoppers on a platform that is truly dedicated to making commerce as seamless as scrolling and tapping through your feed.

Since Instagram (IG) became a powerful social media platform for Shopify’s merchants to engage with customers in different ways, it simplifies the shopping experience by allowing your audience to learn more about your products with just a single tap, taking them directly to your Shopify store to make a purchase.

Need help in integrating your Instagram Shop to your Shopify Store? Contact us now and our experts will help your set up your e-commerce store and integrate it with various social media platforms.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopify #Instgram #InstagramShop #D38

D38 is a member of Digital 38 Group.

Integrate your Google Merchant channel to your Shopify store with this guide.

In order to do this, you must install the Google channel from the Shopify App Store. Once installed, connect your Google account to your Merchant Center and sync your Shopify products. Make sure that your store meets the requirements of the new Google channel.

Steps to Integrate Google Merchant Center to Shopify

1. Go to Shopify admin, proceed to Sales channels > Google.
2. Tap Connect Google Account, and then choose a Google account or create a new one. You will be required to allow Shopify to access your Google account information.
3. Review the setting requirements and make any required changes.
4. Visit Google, go to Overview, and then click Get started for one of the program options:

• Free listings – Display your products in relevant search results on the Google Shopping tab.
• Marketing – Setting up the Google channel in order to create paid Google Smart Shopping campaigns.
• Product feed – Lets you Sync your Shopify products to Google Merchant Center.

  

5. Select/create a Merchant Center account:

• Choose a Merchant Account from the list. The listed Merchant Center IDs are the ones connected with your Google account.
• Don’t have a Merchant Center account? Create new, and then fill up the details needed.

6. Tap the Select button beside the Target market to enter where you want to sell your products, then select a target market and the language.
7. If you’re planning for paid marketing on Google, tap the Select button beside Shipping settings, and then click the dropdown to choose the automatic or manual configuration of shipping rates:

• Select Automatically import shipping settings to synchronize your shipping rates from Shopify, then Save.
• Select Manually set up shipping settings in Google Merchant Center to edit your shipping rates on Google Merchant Center.

8. OPTIONAL: Key in your product title and description for products synced with Google.

After completing the setup, products will automatically begin to sync with Google.

Getting help with your Google Ads

You may always Contact Google Ads Help to get help with the following topics:

• billing and invoicing
• policies, ad reviews, and campaign optimisations
• setting up ad types that the Google channel doesn’t support like video campaigns
• Google Merchant Center
• Google Analytics

Learn more about syncing your Shopify products with Google and product sync errors.

Need help setting up your Shopify website? Contact us to get started.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopify # Google #GoogleMerchantCenter #D38

D38 is a member of Digital 38 Group.

Yuan Skincare proudly offers its customers a wide variety of skincare products. You can find everything you need at Yuan Skincare, from handmade soaps to hair care products, to limited edition gift sets.

Join their Club 365 membership program and earn a lot of rewards by merely referring your family and friends to purchase Yuan Skincare’s products such as their best-selling Wild Mugwort (艾草) Classic Soap, which is available at Yuan Skincare official online store.

Join the Club 365

Buyers get to earn various rewards for every referral they make. For example, every successful referral will give you and your friend a chance to earn $5 (Singapore) or RM18 (Malaysia) for any purchase at www.yuanskincare.sg or www.yuanskincare.my.

Here’s how to sign up to be a Club 365 member:

1. Make sure that you have created an account on Yuan Skincare so that you’ll be eligible for Club 365’s program. Follow this link for signing up: Singapore – https://yuanskincare.sg/account/register/ Malaysia – https://yuanskincare.my/account/register
2. Once you’re in, proceed to the Rewards widget that is located at the bottom left corner of the website.
3. Copy your referral URL or share it through your social accounts such as Facebook, Twitter, or email.

Take note that a referral will only be considered successful if your friend or family is a new customer to Yuan Skincare and purchases successfully for the first time using your unique promo code.

Existing customers can share their referral links with as many people as they wish to. The more friends customers refer to that also purchases from Yuan Skincare, the more rewards the customers will receive.

Read more about the Club 365 Refer-A-Friend Program here for the full details.

Start your e-commerce business by setting up an online store and a rewards program. Contact us and speak with our experts to get started on your business with Shopify and Smile.io.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #YuanSkincare #ReferralRewards #SmileLoyaltyProgram #D38

D38 is a member of Digital 38 Group.

Qoo10 is an influential online marketplace platform that lets its buyers feel secure while shopping. The company is a Southeast Asian e-commerce platform, formerly known as GMarket.

Qoo10 company is now operating 7 local online marketplaces in 5 different countries like Singapore, Indonesia, Malaysia, mainland China, and Hong Kong. They are also planning to expand into more Asian countries in the future.

Ku Young Bae, the founder of Qoo10, is a serial entrepreneur and South Korean transplant who beat giant rivals Alibaba, Amazon, and Tencent.

Company’s Vision

Their vision is to bring together diverse buyers and sellers worldwide and improve life everywhere. Strive to provide an enjoyable and great shopping experience and deliver 3Q services to our customers.

3Q

• Quest

we will dedicate ourselves to our customers “Quest” for fun and value.

• Quick

We will provide “Quick” and seamless shopping services.

• Quality

We will ensure “Quality” in our entire services.

Company’s Achievements

Named as the “Best Online Retailer” at AsiaOne’s People Choices Awards in 2015 and 2016, Q0010 also ranked 4th and beat 259 local and global brands with the most positive image, winning after Singapore Airlines, Apple iPhone, and WhatsApp.  And in 2016, they were voted as the “Best Electronics Shopping Portal” at Tech Awards 2016 organised by Singaporean tech magazine HWM and HardwareZone.

By 2017, CGS-CIMB and Euromonitor statistics saw that Qoo10 Singapore captured 32.6% of the market share in Singapore’s e-commerce market. Data insights from metasearch engine iPrice exhibited that the company steadily holds the top spot for most monthly user website visits among all e-commerce platforms in Singapore.

Check out their SG platform here.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Q0010 #SingaporeEcommerce #D38

D38 is a member of Digital 38 Group.

Facebook’s best feature when it comes to advertising is the Facebook Custom Audiences. It allows retargeting of people who already have interacted with your business or ads before.

And the more you know about the audience you’re advertising to, the better your ads will likely perform. When you market to a Custom Audience, you will know exactly who is viewing your ads, and your messaging can be targeted with high precision. This will help you increase your conversion rates and get a better return on investment.

Advantages of Using Facebook Custom Audiences

This allows you to select a very specific target. Resulting in better and more optimised ads.

1. Grow your Facebook audience

With this, you can create to help build your reach. Create a Custom Audience of people who’ve recently visited your website, then use that audience to run ads that will surely encourage them to follow you on Facebook.

2. Upsell existing customers

Create a Custom Audience list of the people who already purchased something from you.  Then run ads on related products or accessories using a special time-sensitive promotion that will encourage them to buy again.

3. Abandoned carts

Follow up with the people who left items in their cart and target them for a Facebook ad before they forget to check that out.

4. Sell to active subscribers

Prioritize improving your conversion rate by selling to active subscribers. The ones who subscribed to your list also actively open your emails. This means that they like it enough to subscribe to your list and regularly want to be updated.

5. Customer Feedbacks

Feedback is very crucial to business owners. Regular feedback helps them ensure that their customers are happy. It can also be a great source for new ideas.

Utilise Facebook and follow up with buyers after their purchase to fill out a survey. To ensure more completed surveys, run a contest or giveaway to incentivize it.

6. Build your email list

Building your online businesses’ email list is a good idea. It’s the most effective way to keep in touch with possible clients and current ones.

Create a Facebook Custom Audience

There are several ways to create Custom Audiences on Facebook. You can:

• upload a customer contact lists
• use website visitor data
• use offline event data
• use data from how users engaged with you on Facebook or Instagram, such as watching a video you posted or visiting your business’ profile
• build a Custom Audience with Shopify’s Facebook Marketing app

Once your Custom Audience is ready, it’s time to start advertising. Note that every time you create a new campaign, you’ll have the option to choose one of your Custom Audiences for targeting. You can also create a new Custom Audience at any time depending on your preference.

Looking for an expert to manage your brands’ social media accounts? Contact us and we’ll help you leverate your Social Media Marketing today.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Facebook #FacebookCustomAudience #D38

D38 is a member of Digital 38 Group.

There are different kinds of sellers on Shopee, but do you know the difference between Shopee Preferred Sellers and Shopee Mall Sellers? Read more to find out.

Types of Shopee Sellers

1.Official Shops are managed by the Shopee Mall Sellers. The sellers belong to an exclusive marketplace called the Shopee Mall. It is where the branded sellers and the official distributors sell their licensed products.

2.Preferred Sellers are types of sellers with the “Preferred” label in which you can only be a part of through an invitation one qualified. Click here to know how to be a Preferred Seller.

3.Overseas Sellers are sellers that are from China and South Korea.

4.The No label Sellers are the customer to customer sellers. They can buy or sell in Shopee.

Who are Shopee Preferred Sellers

Shopee Preferred Sellers are carefully chosen by the Shopee Team. They must all have the following:

• Active
• Well-recognised
• High shop ratings
• Provides good customer service

You can identify the Preferred Sellers through their badge. It can be spotted on the seller’s’ profile, product pages, and product listing.

Who are Shopee Mall Sellers

Shopee Mall is a place for Official Brands and Shopee’s Top Sellers. Buyers will be able to enjoy the following perks when they purchase from Shopee Mall:

• 15 Days Free Return for all Shopee Mall products
• 100% Authentic
• Free Shipping

Need help with Shopee Store Setup and Management?  Contact us and our marketing experts will help you through.

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

Contact Us

#Ecommerce #Shopee #ShopeeMall #ShopeePreferredSellers #ShopeeMallSellers #D38

D38 is a member of Digital 38 Group.

Social dark posts are also called targeted ads on social media. It’s not your ordinary boosted or organic posts and they don’t appear on your timeline.

Social dark posts show up as sponsored content in the feeds of users you’re specifically targeting. Dark posts are not “published” like the organic posts, they are known on Facebook as unpublished posts.

Facebook may have invented the concept, but dark posts are lingering on all major social media platforms such as LinkedIn, Pinterest, Twitter, Snapchat, and Instagram.

Why Should You Use Social Dark Posts?

1. Precision in targeting

Dark posts allow you to target users by using specific keywords like their exact job title, interest and etc. It also offers you to make custom ads for each targeted audience segment.

For example, imagine you’re a skincare brand. With traditional targeting, you mainly focus on 25-year-old single ladies from Singapore or 20-year-old college students from Korea. But with dark posts, you could target both groups with customized ads at the same time.

The exact targeting will be great for social media ROI.

2. Major options for A/B testing

A/B testing also known as split testing is a great way to improve ads. It allows businesses to present two different versions of ads to their clients to determine which performs better.

With dark posts, you can try testing with the image, headline, call-to-action button, or your ad copy. Then target headlines A and B to the same group with half of the users seeing headline A, and the other half would see headline B.

You will be able to determine which headline works better when you see the results in engagement and conversions.

3. Helps you improve your other content

The A/B testing will optimise your future dark posts but it can also make your organic and boosted posts work even better.

Conduct A/B Testing and see which type of posts gets more engagement. You can then use the headline with a higher click-through rate for the published version of the post.

4. It prevents your content to look spammy

Dark posts keep your timeline ad-free and prevent making your page looking spammy.

Upholding consistent social media content is crucial for any brand. Maintaining a clean timeline without tons of ads will help you highlight your brand presence—and publishing dark posts is a way to do that.

5. They keep your followers’ feeds from looking spammy

A Forrester survey said that 26% of American youth felt there were too many ads in their Facebook feeds.

Dark posts avoid annoying your avid followers. The only people who can see your dark posts are the people you’ve carefully targeted, and ads based on their interests.

It means that there’s more space for you to improve your brand presence and spread your message via organic content and boosted posts.

Create a dark post on your Facebook

1. Open your Business Manager menu
2. Click “Page Posts”. In here, you can create your dark posts
3. Select “Create Post”
4. Select your post type. You can upload an image post, video, link, carousel, or Story
5. Add your CTA. You can select a number of actions such as “Book Now”, “Subscribe”, “Get Offer”, etc.
6. You can then select “Only use this post for an ad”
7. Click “Create Post”. You now have your own dark post!

Note that the post will not be live anywhere until you use it to create an ad. For you to do this, you must use the tick button on the left-hand side to select your post.

Running a dark post opens a great opportunity to interact with potential buyers and help them make a decision sooner on your online store.  It’s important that you reply to these comments as early as possible to capitalise on your products and services.

Looking for someone to manage your brands’ social media accounts? Contact us and we’ll help you take control of your Social Media Marketing today!

About D38 Ecommerce Agency

D38 is a South East Asia-focused e-commerce agency that provides end-to-end e-commerce solutions to grow your business in the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators, and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

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D38 is a member of Digital 38 Group.