E-commerce Archives | Page 4 of 13

What are Collaborative Ads & Why Do You Need It: A Guide

February 28, 2022Digital 38 Marketing Team

Get to know more about Collaborative Ads in this quick guide. And learn how they can support your growing online business.

What are CPAS Ads?

In 2019, Facebook (now called Meta) rolled out Collaborative Performance Advertising Solutions.

Simply called CPAS ads, the platform served as an opportunity for businesses to directly advertise their products in front of millions of Facebook users. CPAS was eventually rebranded to Collaborative Ads.

How Do They Work?

The term ‘collaborative’ actually describes the partnership between Meta, the brand, and the retail partner. Using Collaborative Ads allow potential buyers to see your products that are available in the market.

Case: Merries in Malaysia

To further illustrate how they work, here’s an example from Merries in Malaysia.

The diaper brand decided to launch Collaborative Ads to promote products sold at special rates on Lazada and Shopee, its retail partners. Lazada and Shopee are two of Southeast Asia’s biggest Ecommerce names.

Buyers clicking on Merries’ ads on Facebook will be redirected to the brand’s official Lazada or Shopee stores.

Why Should You Have Collaborative Ads?

Collaborative Ads are simple. And the benefits you can get from them definitely outweigh the risks.

Collaborative Ads also enable you to tap millions of users who will likely purchase when they are on Facebook, Instagram, Messenger, and other Meta-owned platforms. Doing so can help you drive traffic to your online store, and potentially improve conversions.

In addition, they can be measured, allowing you to retarget your campaigns. Not only can it help you define the right markets. But also, Collaborative Ads can save you from unnecessary costs.

Learn more about the thriving Ecommerce scene in Southeast Asia. Check out our articles below.

If you need help in doing Collaborative Ads, don’t worry. We’ve got you covered.

Contact Digital 38 today, and our team of Ecommerce and Collaborative Ads specialists can guide you towards the right direction.

#Digital38 #CollaborativeAds #Ecommerce #Facebook #Shopee #Lazada #asiamarketingsimplified

E-commerce

Taiwan’s Yuan Skincare Kicks Off in Malaysia with Ads on Google Shopping

February 24, 2022Digital 38 Marketing Team

Yuan Skincare’s Shopping Ads on Google Retail | Digital 38

Learn more about the world of Google Retail in this article featuring Yuan Skincare.

Yuan Skincare Greets Malaysian Consumers on Google Shopping

Taiwanese brand Yuan Skincare continues to expand and reinforce its presence in Southeast Asia. The maker of all-organic beauty products recently kicked off its latest campaign targeting consumers from Malaysia.

Yuan Skincare launched Google Shopping Ads, made possible by the search engine’s Retail platform. Every time users from Malaysia look for mugwort on the internet, the brand’s products will be prominently displayed on the topmost portion of the Results Page (SERP).

About Yuan Skincare

Originally from Taiwan, Yuan Skincare has established a strong presence in Southeast Asia. The multi-awarded brand is known for producing, handcrafted soaps using natural and eco-friendly ingredients grown in the scenic Yangmingshan National Park, Taiwan.

Learn more about Yuan Skincare and their growth journey in the ASEAN Economic Community (AEC) by clicking the links below.

Why Google Shopping Ads?

In case you’re wondering, Google Shopping Ads are usually the products you see right below the search bar. Usually, they appear after you have typed in a brand name, an item or any related information.

Brands leverage Google Shopping Ads not only to drive traffic to their site but also as means to improve conversions. Whether on their website or to their online stores on popular Ecommerce platforms.

Google Shopping Ads formed part of the Google Retail ecosystem. If you want to know more, and how it can help your brand’s growth, connect with our specialists now.

Build and Open Your Google Retail

Ecommerce does not have to be complicated in order to produce the results you desire. As long as you have experts helping you along the way.

Schedule an appointment with Digital 38 today.

#Digital38 #googleretail #googleshoppingads #ecommerce #yuanskincare #asiamarketingsimplified

Case Studies E-commerce

Amplify Your Brand Awareness & Ecommerce Game with Live Selling

February 22, 2022Digital 38 Marketing Team

Live selling is a growing trend among brands in Southeast Asia. In this article, learn how they are doing it right and how to get started with one.

Live Selling in Southeast Asia

Online live selling’s popularity is not only found in China, where it first began. But it’s making waves in Southeast Asia, touted one of the world’s fastest-growing Ecommerce hubs.

Multiple brands, both local and regional, are jumping on the opportunity to promote their business and products on various live selling platforms. Such is the case with Taiwanese skincare brand Yuan Skincare.

Yuan engaged with hosts and influencers from key markets in Southeast Asia, like Singapore, Malaysia, Vietnam and Thailand, to spread the word about their presence in the region.

In fact, live selling played a crucial role for the brand’s expansion in the region. Within six months, they were able to establish a strong foothold in Southeast Asia.

Shopee Live

Southeast Asia is considered as the world’s leading Ecommerce market. With over US$120 billion in gross-merchandise value (GMV), more and more brands are starting to venture into the world of online shopping.

And to take the whole Ecommerce game to another level, platforms such as Shopee is offering its app for sellers to launch live selling and other virtual events.

Shopee, Southeast Asia’s largest Ecommerce platform, has Shopee Live. Through Shopee Live, brands, like Laurier by Kao, have the ability to host live-selling activities without starting from scratch.

Shopee Live allows you to sell and offer special prices for your Shopee products to thousands of potential buyers tuning in to Shopee Live’s page every day. In addition, you can directly interact with customers, ultimately giving you the opportunity to convince them to purchase your products.

Learn more about Shopee Live by reading our previous articles below.

And if you want to know how to get started on Shopee Live, let us help you.

Launch Your Ecommerce Plans with Digital 38

And if you’re still unsure on how to chart the Ecommerce sphere in Southeast Asia, don’t worry. We’ve got your back.

Digital 38, a digital agency headquartered in Singapore, can provide you with end-to-end Ecommerce solutions. With our experience in Ecommerce, digital, social media and influencer marketing spanning 15 years, we have supported over 100 brands in activating their presence in the ASEAN Economic Community (AEC).

#Digital38 #Ecommerce #googleshoppingads #googleads #googleshopping #ecommerceads #asiamarketingsimplified

E-commerce

About Google Shopping Ads: Put Your Products on the Front Page of the Internet

February 21, 2022Digital 38 Marketing Team

Give your Ecommerce site a boost in traffic and revenue with the help of Google Shopping Ads. Read on and learn how to get started on Google Shopping Campaign.

What are Google Shopping Ads?

These are ads that display products on the topmost portion of Google’s Search Engine Results Page (SERP). They should not be confused with Google Search Ads, which pertain to websites.

Sample of live Google Shopping Ads on Google’s SERP

Google Shopping Ads support rich media content such as photos to entice potential buyers to click, browse and order the product without scrolling through the next SERPs.

They appear often when users type in products or brand names on the search bar. When clicked, most of these ads redirect customers either to the shop’s online shops on Ecommerce platforms such as Lazada and Shopee. Or, directly to websites.

Advantages

A lot of Ecommerce owners and marketers underestimate the capacity of Google Shopping Ads to attract buyers and ultimately rake in revenues. Here are some of the reasons why launching your next digital marketing campaign should be on Google.

1. Gain More Visibility

They are placed prominently on the SERP. And appear every time a user searches for a product or brand. Doing so gives you the opportunity to gain more exposure which can be translated to an improvement in conversions.

Aside from a photo of the product itself, other basic information buyers usually look for, such as store information and price, are also displayed on the ad.

2. Connect with the Right Customers

Furthermore, Google Shopping Ads help you connect with the right customers, particularly those with buying intent. All you have to do is select the appropriate keyword that will help link your products to buyers.

Want to know more about other marketing tools on Google? You can read our previous articles by clicking the links below.

Activate Your Google Shopping Campaign

A preview of Google Shopping tab

Owners of online businesses must always remember that search bars are the first stop of every online shopper’s purchasing journey. And engaging in Google Shopping Campaign is one of the most effective means in maximising millions of potential buyers using the search engine platform on a regular basis.

If you want to know how to get started on Google Shopping Ads, let us help you. Here at Digital 38, our team of Ecommerce specialists can provide you with end-to-end solutions to support your online business.

#Digital38 #Ecommerce #googleshoppingads #googleads #googleshopping #ecommerceads #asiamarketingsimplified

E-commerce

Step Up Your Ecommerce Game as a Shopee Preferred Seller

February 14, 2022Digital 38 Marketing Team

Step Up Your Ecommerce as a Shopee Preferred Seller | Digital 38

Shopee is one of the biggest names when it comes to Ecommerce in Southeast, and in this article, find out why becoming a Preferred Seller could do wonders for your online business.

Types of Shopee Sellers

For owners of Ecommerce businesses in Southeast, getting on board on Shopee is a big deal. As the largest Ecommerce virtual marketplace in the region, it’s the perfect platform to sell and promote your products to millions of potential buyers.

And like most Ecommerce platforms, there are several types of sellers on Shopee. You may have already encountered them while scrolling through the app. You have your average, consumer-to-consumer (C2C) sellers. It is the most common type of seller. And then you have your Shopee Preferred Seller and Shopee Mall Seller.

Shopee Preferred Seller and Shopee Mall Seller are the two most distinguishable types of sellers. Because products from shops that earned either of this status are prominently displayed on Shopee’s search results page.

Get to know more about other aspects of Shopee Seller Centre by reading our articles. You can also consult our Ecommerce specialists by giving them a call.

Tips on Becoming a Shopee Preferred Seller

There are tons of benefits you can get from being a Shopee Preferred Seller. Securing the top portions of the app’s search results is just one. But becoming one is not as easy as it sounds. First of all, it’s an invitation-basis only. Shopee’s developers and managers carefully select shops which can qualify for such status.

However, this does not mean you’re going to lose all hope. In fact, here are some tips for sellers who want to join the band.

1. Minimize Pre-Order Listings

Ensure the products you’re selling on Shopee are ‘on-hand’ or stored in a nearby warehouse. Pre-orders usually take longer than any kind of purchase. And as a result, consumers would rather look for other shops selling the similar item.

2. Improve Shop Ratings

When it comes to Ecommerce platforms like Shopee, a buyer’s review is everything. More often than not, new buyers will first check a store’s rating before making any purchase.

Be responsive to your customers’ queries, and keep them updated on their packages. Avoid uploading misleading photos of your products. These are some of the ways that can help you improve your shop ratings.

3. Boost Sales

And last but not least, drive more conversions to your online store. If there’s one thing most preferred sellers on Shopee have in common is that they have the ability to rake in huge sales than the rest.

Launch Your Ecommerce with Digital 38

Brands, both regional and global ones, are jumping on Southeast Asia’s thriving Ecommerce scene. And if you don’t want to get left behind, we are here to lend you some helping hands.

Digital 38 is a digital media agency headquartered in Singapore. We provide end-to-end Ecommerce solutions, tailored-fit for your business’ goals.

#Digital38 #ecommerce #shopee #shopeepreferredseller #southeastasia #asiamarketingsimplified

E-commerce

Google My Business: An Introduction

February 7, 2022Digital 38 Marketing Team

Reaching out to local markets is as equally important as expanding your business, and in this article, we will introduce you to Google My Business.

What is Google My Business?

Formerly known as Google Local and Google Places, Google My Business is the search engine giant’s business-oriented platform. It offers brands the ability to connect with customers, list and promote their products, and even accept online orders.

In addition, it allows you to manage on how to appear on Google Maps, and its search engine results pages (SERP).

Brands with active Google My Business accounts can be easily distinguished as their business information usually appears on the top right corner of Google’s SERP. This box is called Google Knowledge Panel.

Every time potential buyers search for you on the search bar, the Google Knowledge Panel usually comes out. It displays your address, hours of operation, contact details, website and link to directions.

Through Google My Business, you’re also searchable and visible on Google Maps. Maps, in turn, will not only provide users the directions on how to get to your establishment. But also includes you in a community’s listing called Local Pack. And it is triggered every time a localised search is being made on Google Maps.

Benefits

Google My Business can bring a lot of benefits, both for brick-and-mortar and online businesses. Doing so will help you tap new customers, and reinforce your presence in local markets. Furthermore, it has the capacity to boost your visibility by providing consumers the information they need to discover and reach you.

But most importantly, businesses should remember that localised searches is more than just simply discovering new brands and products. Empowered consumers of today would go the extra mile on the internet to obtain other essential details about your shop such as directions, contact information, location, reviews and more.

Learn more about Google and other digital opportunities for your brand by reading our previous articles.

Start Your Ecommerce Journey with Digital 38

Opening your Google My Business does not have to cost you a thing since it’s free. But in order to fully maximise its potential for your online business, you might need the help of experts.

Here in Digital 38, we can provide you end-to-end Ecommerce solutions tailored-fit to fit your business goals.

#Digital38 #Ecommerce #googlemybusiness #googlebusiness #asiamarketingsimplified

E-commerce

Paid Search Advertising: Scale Up Your Ecommerce Biz’ Abilities

February 4, 2022Digital 38 Marketing Team

Paid Search Advertising: Scale Up Your Ecommerce’s Potential | Digital 38

There has been a lot of innovations made in the field of digital marketing but paid search advertising remains one of the most preferred strategies by forward-looking brands. In this article, we will discuss how it can help your Ecommerce business grow.

Search Engine Marketing or also known as Paid Search Advertising

Paid search advertising functions similarly as organic search strategies (SEO). And this is why it’s also referred to as Search Engine Marketing or SEM. Both SEO and SEM share the same objectives.

By carefully selecting the right keywords that will lead potential buyers to your website, they can produce results that are greatly beneficial for your Ecommerce.

In addition, executing both campaigns do not require too much expenses and labor.

The most notable difference between paid search advertising different and organic search is that the latter is free while the former is not. Hence, SEM is also called paid search advertising or pay-per-click.

How it Works: Paid Search Advertising

Brands engaging in SEM strategies are guaranteed to have the top-most spots of every SERP. As a result, they enjoy more exposure compared to websites ranked below them.

You can determine if a site is actively implementing SEM campaigns by the AD button right beside its link.

Most SEM platforms like Google let brands bid the keywords they want to connect them with their target audiences. In most cases, the higher the volume of keyword being searched on the search bar, the higher the cost.

If you want to learn more on how to bid keywords, give our search marketing specialists a call.

Or you can also check out our previous articles by clicking the links below.

Why SEM Can Help Your Ecommerce?

There are tons of benefits in store for Ecommerce businesses wanting to launch SEM campaigns.

Aside from boosting their visibility online by gaining more exposure, paid search advertising can also help drive more traffic to your online shop or website, improve your rankings, outperform your competitors, and potentially increase your conversion.

And last but not the least, it allows you to target consumers who are ready to purchase products. After all, every consumer’s first stop in their buying journey is the search engine.

Partner with Digital 38 for your SEM and Ecommerce Needs

Doing Ecommerce and SEM the right way is essential to ensure your online business’ unhampered growth. This is why you have digital media agencies like Digital 38 ready to support your plans.

Schedule an appointment with us to know more.

#Digital38 #ecommerce #paidsearchadvertising #sem #searchmarketing #asiamarketingsimplified

E-commerce

Kao Laurier Goes Live on Shopee, Engages with Malaysian #Besties

February 3, 2022Digital 38 Marketing Team

Kao Laurier: Shopee Live in Malaysia | Digital 38

Learn how multinational brand Kao leveraged Shopee Live as it connects with consumers in Malaysia, and provide an enhanced shopping experience.

Kao Laurier is on Shopee Live

Kao’s hygiene brand Laurier hosted a Shopee Live event to engage with Malaysian audiences. Laurier invited Malaysian influencer, Neeta, to share tips on how to deal with challenges during periods.

In addition, promos and special prizes await audiences tuning in to Laurier’s Shopee Live. Buyers can also purchase products at discounted prices in the duration of the event, potentially driving more sales to Kao’s official Shopee store.

The live session generated over 1,500 views, and 2,700 views from its promotional assets published on various digital and social media channels.

As a result, Kao was not only able to reinforce its brand presence. But also, it served as an example of omnichannel shopping done right. In this case, they leveraged their digital and social media channels to entice consumers to join their Shopee Live program.

Then to make the event even more remarkable, they capitalized on the platform’s ability to broadcast real-time to interact with potential buyers from Malaysia.

Why Shopee Live Can Help Your Business Grow?

Shopee Live is Shopee’s in-app live selling platform. Through Shopee Live, sellers can live stream and showcase their products to millions of buyers using Shopee on a regular basis. It also has multiple features that lets brands interact with their buyers, and ultimately increase traffic to their shop and sales.

If you want to know more about live selling, you can check out our previous articles below.

Launch Your Shopee Live with Digital 38

Live selling does not have to be complicated and costly in order for it to produce the results you desire. As long as you have the right people to help set up your live selling session. And here in Digital 38, we can support your live selling plans here in Southeast Asia.

#Digital38 #Shopee #ShopeeLive #Ecommerce #KaoLaurier #asiamarketingsimplified

E-commerce

Everything You Need to Know on Promoting Your Products on Lazada

January 31, 2022Digital 38 Marketing Team

Lazada Ads: Everything You Need to Know on Promoting Your Products | Digital 38

Did you know that you can actually promote your product and shop through Lazada ads? In this article, we will introduce to you Lazada Sponsored Discovery, and how Ecommerce ads can be your brand’s key for growth.

Lazada Sponsored Discovery

Ads on Lazada are often referred to as Lazada paid search. And they are called as Lazada Sponsored Discovery. It functions similarly to other Search Engine Marketing (SEM) strategies in which sellers who want to advertise their products will have to select and bid related keywords. These keywords, in turn, will link them to millions of potential buyers using Lazada on a daily basis.

Products promoted via Lazada’s Sponsored solutions often appear at the top of the search results page.

Get to know more about Lazada, one of Southeast Asia’s largest Ecommerce platform, by clicking the links to our previous articles below.

How Can I Activate Lazada Sponsored Discovery?

Launching your first campaign on Lazada is quite simple. All you have to do is to go Seller Centre. Then on your dashboard’s menu, click on Sponsored Discovery. You will have to read Lazada’s Terms and Conditions (T&C) before you can proceed.

Lazada currently supports prepayment arrangement to fund your Lazada ads using your Credit Wallet. This is why experts advised sellers to regularly monitor and optimise their campaign spending on Lazada not only for better results. But also, to spare you from unnecessary spending.

If you need further help in managing your ads on Lazada, contact our Ecommerce specialists today.

Benefits of Lazada Sponsored Discovery

Aside from being open to all sellers on Lazada, the Ecommerce giant’s Sponsored Discovery can also offer your online business tons of opportunities you don’t want to miss. And here are some of them.

Increase in Brand and Shop Exposure

Driving your products to the top of Lazada’s search results page can potentially increase your brand and shop’s exposure to millions of users accessing the platform. It can also help you outrank your competitors by making sure your products land on Lazada’s most prominent spots.

Boost Sales

An increase and traffic to your Lazada shop can also mean an improvement in conversions.

Budget Friendly

And last but not the least, Lazada Sponsored Discovery do not hurt your finances. You can launch ads on the platform by aligning them with your current budget, making it a budget friendly advertising solution.

Start Your Lazada Journey with Digital 38

Lazada is one of the biggest names when it comes to Ecommerce in Southeast Asia. A member of the Alibaba Group, thousands of regional and global brands are present on the platform not only to reach out to millions of consumers in the region. But also, to support their overall growth strategy.

If you want to learn more about the Ecommerce landscape in the ASEAN Economic Community (AEC), then you’ve come to the right place. Here in Digital 38, we have a dedicated team of Ecommerce specialists, ready to assist you anytime.

#Digital38 #lazadaads #lazada #Ecommerce #asiamarketingsimplified

E-commerce

Everything Brands Need to Know about TMall

January 24, 2022Digital 38 Marketing Team

TMall: A Quick Guide for Brands | Digital 38

Ecommerce is a huge thing in China, and in this article we will introduce to you Tmall, one of the country’s largest Ecommerce platforms.

History of TMall

Tmall actually started as Taobao Mall. Established in 2008, it was initially conceptualized as a dedicated business-to-consumer (BC2) platform within Taobao’s Ecommerce website. At that time, Taobao was a separate platform that operates as a consumer-to-consumer (C2C) online retail.

It was only two years later, or in 2010, when things started to shake for TMall.

Dropping its former name Taobao Mall, developers from Alibaba rechristened it as Tmall after launching an independent web domain tmall.com. The move, in turn, highlighted the Ecommerce platform’s partner brands and merchants.

Then in 2011, Alibaba CEO and Alibaba Group Chairman Jack Ma unveiled a major restructuring of their Taobao brand. The Chinese Ecommerce giant reestablished Tmall as an independent business unit.

As a result, Tmall became a separate entity from Taobao, which was renamed as Taobao Marketplace, and eTao. Taobao Marketplace remains as Alibaba’s C2C platform. eTao, on the other hand, is their native shopping search engine.

Tmall’s Legacy

Aside from one of the biggest names when it comes to Ecommerce in China, Tmall is also credited for starting an all-new, mega-sales day trend. And it would eventually surpass the Black Friday and Cyber Monday of the United States.

Singles Day, or more popularly known as 11.11, is an unofficial holiday in China meant for bachelors and bachelorettes. But Tmall reimagined how consumers would be celebrating this event by introducing a 24-hour shopping festival filled with huge discounts and special pricing.

Up to this day, 11.11 is still the world’s biggest online shopping event. It rakes in millions – if not, billions – of sales ever year.

Curious to find out more about what opportunities are in store for brands planning to expand to China? Read our previous articles by clicking the links below.

Why Brands Should Pay Attention to TMall?

Brands looking to make their first step into China’s lucrative market should consider venturing into Ecommerce. And Tmall could be your first step towards the right direction.

Read on as we explain to you what are some of the benefits you can get from leveraging Tmall.

1. Reaching Out to Millions of Chinese Consumers

Opening up your online store on Tmall also meant reaching out to millions of Chinese consumers using the app to search for brands and products. As of 2020, there are over 710 million monthly active users of Tmall

2. Augment Your Brand Awareness Efforts

Brands also leverage Tmall not only to boost website traffic, sales, and expand their presence. But also in order to augment their existing digital marketing initiatives. International brands, in particular, choose Tmall to as their primary channel in introducing themselves to millions of potential buyers.

3. Tmall Continues to Grow

As of 2020, Tmall remains the leader in China’s Ecommerce industry. And it continues to grow and expand.

According to market research firm Statista, around 63% of online transactions and goods in China’s Ecommerce in 2020 were made in Tmall. Furthermore, its gross merchandise volume (GMV) in 2020 was valued at approximately 3.2 trillion yuan. It’s a 6 billion increase compared to the 2.6 trillion yuan made in 2019.

Partner with Digital 38 for Tmall

And if you’re still unsure on how to get started on Tmall, don’t worry. We’ve got you covered. Here in Digital 38, our team of Ecommerce specialists can lend you a helping hand to guide you towards the right direction.

#Digital38 #Ecommerce #tmall #chinaecommerce #alibaba #asiamarketingsimplified

E-commerce

Omnichannel: What Is It & How It Helps Your Ecommerce Biz?

January 17, 2022Digital 38 Marketing Team

Omnichannel for Your Ecommerce Biz | Digital 38

Find out why omnichannel strategies are essential for your Ecommerce business’ growth beyond 2022.

All About Omnichannel

The pandemic accelerated the growth of Ecommerce by several folds. But the global disruption also led retailers to realize just how important omnichannel strategies are for their online businesses.

Millions of consumers are literally hopping from one channel to another. And they will have to visit dozens of them, or more, before hitting the checkout or buy button at the end of their buying journey. For brands, this is an opportunity that should not be missed.

But how do you successfully execute an omnichannel strategy? Omnichannel, after all, is not just about putting up multiple channels to promote your shop and products.

It is about providing an integrated and seamless shopping experience across multiple channels or touchpoints.

According to Shopify, here are three, essential things businesses should take note when deploying omnichannel for their Ecommerce.

Accurately mapping the customer journey
Providing a personalized experience at each stage of the journey
Empowering the customer to buy from your store wherever channel they are

Case: Yuan Skincare Smart Retailing

Like this case from Yuan Skincare, a Taiwanese skincare brand. Yuan set up a smart-retail booth in one of Singapore’s most popular pharmacy chains. The move was made to tap Singaporean buyers who prefer to go to brick-and-mortar stores. And those who need to physically buy medicines straight from the stores themselves.

But aside from setting up an AI-booth, Yuan Skincare also leveraged its existing online channels to draw customers in Singapore to visit them for a chance to win prizes and other freebies.

Learn more about Yuan Skincare’s venture into smart-retailing by clicking the article below.

Yuan Skincare Embarks on Smart Retailing to Tap More Buyers

Benefits of Omnichannel

When done right, omnichannel can bring in tons of benefits for your Ecommerce business that would be greatly beneficial to help you brand expand and grow.

For one, brands guiding customers across multiple channels enjoy higher customer retention rates. Below are some other advantages you can get when doing omnichannel the right way, according to Shopify:

You can enjoy a 190% more revenue compared to brands that only rely on a single channel
Shoppers in omnichannel purchase 15% more than those who shop on one channel

Interested to know more about Shopify? Check out our previous articles below.

Partner with Omnichannel Experts from Digital 38

Omnichannel for your Ecommerce business does not have to be complicated in order for it to be successful. All you have to do is ensure a well-thought plan and ready your resources. And if you’re unsure where to begin, then we’re here to help you.

Digital 38 is a digital media agency headquartered in Singapore. We aim to simplify Ecommerce, digital marketing and social media marketing across the ASEAN Economic Community (AEC).

We have dedicated team of Shopify experts, ready to support your omnichannel and Ecommerce plans today.

#Digital38 #Ecommerce #omnichannel DigitalAgencySingapore #DigitalAgencyAsia #asiamarketingsimplified

E-commerce

Ecommerce: Trends to Watch Out for in 2022

December 27, 2021Digital 38 Marketing Team

The new year is just around the corner and in this article, we will introduce to you some of the biggest Ecommerce trends in Southeast Asia you should look out for.

Looking Back: 2021

In any kind of business, it is always important to look back at milestones and even oversights you made in the previous months or years. Because this would not only guide in the right direction to sustain the gains you made. But also, this would greatly help your brand improve and grow significantly in the future.

Google aptly described the year 2021 as the ‘Roaring 20s’ of Ecommerce and the entire internet economy. The lockdowns in 2020 led more and more people to turn to the internet in going about their daily lives, including shopping.

In Southeast Asia, the region welcomed 20 million new internet users during the first half of 2021.

On top of the growing number of internet consumers, Google, in its latest e-Conomy SEA report, saw that existing internet users are using digital services four times since they did during the height of the pandemic in 2020.

And these online consumers will likely continue to use digital services in the coming years, with 8 out of 10 expressing satisfaction in utilising them.

Ecommerce Trends in Southeast Asia for 2022

A new year always comes with new opportunities. And also, new challenges. This is why experts have come up with a list of Ecommerce trends to help brands in Southeast Asia navigate the year 2022.

1. Videomarketing will be a megatrend

In 2021, live selling became popular once again globally. While it has yet to make earth-shaking waves in Southeast Asia, the steady rise of global and regional brands using live selling to expand their reach means one thing – video marketing is set to become a megatrend.

Live selling is just one component of video marketing. And businesses should explore other formats of video marketing, such as TikTok ads. Doing so would enable them to reach out to more audiences, and establish deeper connections with them.

You can also learn more about video marketing’s potential for your brand by clicking our case studies below.

2. Omnichannel is here to stay

Acing Ecommerce nowadays is not only about knowing how to reach out to your target markets. But it also about providing your consumers a seamless online shopping experience. And this 2022, with more and more people expected to adapt digital services, you might want to stick with, or even improve, your omnichannel strategy.

3. FinTech is on the rise

With more people relying on digital services and the internet, it is only inevitable digital banking would grow exponentially. Here in Southeast Asia, there’s a steady rise of consumers preferring to use e-wallets, one of the most notable fintech innovations, in online shopping.

According to a Google Asia-Pacific (APAC) report, brands adapting to fintech apps and products are more likely to stand out from the rest of their competitors. As it not only allows them to complement their existing marketing initiatives but also, it can be maximised as a full-service platform.

Plan Your Ecommerce Journey with Digital 38

Now is the right time for your brand to venture into Ecommerce. But if you need a helping hand in planning your Ecommerce journey, that’s where we come in.

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

Contact our specialists today to know more how we can support your Ecommerce goals.

#Digital38 #ecommerce #fintech #ecommercetrends #ecommerce2022