E-commerce Archives | Page 13 of 13

7 Advantages of Selling on Shopify

October 7, 2020Digital 38 Marketing Team

Choosing the right partner for your ecommerce store is important to boost sales and reach out to potential customers. In this case, Shopify is the ideal platform to help revamp your business and reach its potential. Check out some advantages of selling on Shopify:

Learning the advantages of selling on Shopify

1. Quick, Easy Set-up

Setting up your eCommerce business does not have to be difficult. Shopify makes everything easier and less technical to make the start-up process as easy as possible. Shopify’s user interface and software are extremely easy to use.

2. Customer service

Shopify experts are available to help you with anything at all 24/7. Whether these are questions or other inquiries, their customer support is quick, reliable, and easily accessible.

3. Mobile friendly

Ensuring that you have a mobile-friendly eCommerce store is essential to cater to more customers. Shopify allows your platform to be compatible whether the user is on mobile or desktop.

4. Incredible Marketing and SEO tools

Working with Shopify makes the marketing process easier and more accessible. Tools such as social media, email marketing, product reviews, and SEO features are available.

5. Security and Reliability

Being able to protect sensitive customer and company information in an ecommerce business is also essential. With this being said, Shopify is capable of protecting confidential and personal information.

6. Flexibility

Among the advantages of selling on Shopify includes being able to offer flexible and versatile options to make the brand uniquely your own. You can also have access to countless systems for customising shipping options, showcasing products, offering coupons, and many more.

7. Integration Options

Aside from the variety of possibilities and features Shopify has to offer, they also help with listing mirror integration. This can help the workflow and overall organization of your platform, making it easier to access.

About D38 Ecommerce Agency

D38 is a South East Asia-focused ecommerce agency that provides end-to-end Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our e-commerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify e-commerce management across ASEAN Economic Community (AEC).

Our team consists of certified Shopify eCommerce experts, designers, developers, content creators and strategists working together to support and provide a seamless online shopping experience for our clients’ eCommerce websites.

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#Ecommerce #Shopify #ShopifyAdvantages #D38

D38 is a member of Digital 38 Group.

Case Studies E-commerce

Augustinus Bader SG Launched Customer Loyalty Program For Ecommerce Business

October 6, 2020Digital 38 Marketing Team

Photo credit: Augustinus Bader Singapore Official Website

Retaining your existing customers is easier to grow your business revenue because they were already familiar with your products. Customer retention strategies enable you to both provide and extract more value from your existing customer base. Delivering a great customer experience, maintain customer relationships and satisfaction.

Loyalty program helps Augustinus Bader increase sales, also meant to their customers. Incorporating points, rewards, or unique perks for motivating the existing customer make regular purchases from their website. It makes customers happy to engage with the loyalty programs, and always enjoy the incentives while making a purchase.

Loyalty programs are effective marketing tools to improve the brand’s reputation and have a positive impact to get success in business. It provides a perfect chance to deepen customer engagement, get customers to leave product reviews and share with social media to promote your brand.

Let’s see the 4 main types of Customer Loyalty Program that helps Augustinus Bader to drive retention and win customer loyalty.

Augustinus Bader SG Launched Customer Loyalty Program

1. Points & Rewards

Points programs are among the most popular types of customer loyalty programs. Customers make every purchase will get club points, it’s depending on the amount spent, and they can redeem rewards for discounts or giveaways. The points program is easier to let customers understand, and it allows them to check their account point status, redeem rewards, and more.

2. VIP Program

Create VIP tier and unique icon for your loyal customers, rewards them by a special discount in a period of time that lets them feel more privileged to your brand. Also, get notifications and offers your VIP for an upcoming product launch.

3. Referrals

Retaining existing customers but also acquire new customers. Existing customers will receive a reward with a discount, cashback or club points after bringing in a new customer. Therefore, customers will more likely to recommend your business to their friends.

4. Customer Insight

To better understand your customer through customer insight features. In the report, we will know which rewards are being redeemed the most and which products are they interested in. Optimize and maximize your loyalty program strategies based on these insights.

Start Your Customer Loyalty Program with D38

Customer loyalty is directly tied to your business’s bottom line and the ability to grow better. D38 has strategies that help to enhance your loyalty program’s effectiveness, and help you build a strong relationship with your loyal customers.

About D38 Ecommerce Agency

D38 is a Southeast Asia-focused eCommerce agency that provides direct-to-consumer Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our eCommerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify eCommerce management across ASEAN Economic Community (AEC).

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #AugustinusBaderSG #Shopify #LoyaltyProgram #D38

D38 is a member of Digital 38 Group.

Case Studies E-commerce

BBIA Korean Cosmetic Uses Shopify Multi-Channel Marketing To Reach Customer

September 21, 2020Digital 38 Marketing Team

BBIA Use Shopify Multi-Channel Marketing To Reach Customer-

Photo credit: BBIA Malaysia Official Website

Korean beauty market has gained global popularity, and have a good reputation for its products. Korean brands came to Malaysia around the 2000s, their beauty products are more light texture that suitable for Asian skin. K-beauty products always contain moisturising & hydrating ingredients, this makes consumers actively engaged with K-products.

With the rise of Korean beauty trends, BBIA has launched their products to Malaysia in 2019 too. BBIA short for “Blooming Beauty in Online Ocean”, is one of the popular cosmetic brands in Korea, their best selling product “Last Lipstick” with a creamy soft texture that applies a natural makeup look. They are now available in Watson Malaysia, also has built an ecommerce website store with Shopify.

BBIA Best Selling Producst - Last Lipstick — Photo credit: BBIA Malaysia Official Website

Shopify Multi-Channel Marketing

Shopify is the leading ecommerce platform, it’s always the best option for entrepreneurs startup online business. Choosing an ecommerce platform is crucial to your business, deal with a fully hosted platform will certainly save your time to handle complicated website development and technical issues within the backend.

Online appearance is also important, this will improve company awareness and drive sales performance better. Shopify provides multi-channel marketing for you to advertise on different sales channels like marketplaces, social media, messaging, etc. However, BBIA has set up Facebook and Instagram account for reaching more audiences.

With Shopify features, it helps BBIA to optimize marketing and enables BBIA to sell direct-to-consumers through their platforms than visit physical stores.

BBIA Official Instagram Account — Photo credit: BBIA Malaysia Official Instagram Account

Looking For Multi-Channel Marketing Platform?

Multi-channel marketing allows you to create a strong impression, use different maketing campaigns to increase sales by interacting with your audiences. Choose an ecommerce platform that offers a comprehensive solution that is right for your business. To further ensure that you’re doing the right things, let a Shopify Partner lead you to e-commerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

About D38 Ecommerce Agency

D38 is a Southeast Asia-focused ecommerce agency that provides direct-to-consumer Ecommerce solutions to grow your business on the digital space and generate ongoing monthly revenue. Our eCommerce solutions range from website development, store management, logistics, CRM, customer loyalty programs, automated email marketing, SEO, marketing tools, product press-release (PR) to reputation management – helping international companies simplify eCommerce management across ASEAN Economic Community (AEC).

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #BBIA #Shopify #MultiChannelMarketing #D38

D38 is a member of Digital 38 Group.

E-commerce

Shopify Trending Products

September 15, 2020Digital 38 Marketing Team

There are plenty of ecommerce platforms options for you to choose from, you would need to find out the right one that could help you easily manage your business to achieve business goals. In the ecommerce market, Shopify is one of the popular platforms and user-friendly dashboard for entrepreneurs.

To succeed in ecommerce, it’s always great to begin with study consumer behavior including the trending products and services. Develop an online business is not just look at the products, by knowing your competitors in the industry, building an ideal marketing strategy will have the opportunities for business growth. With the understanding that helps businesses brand out the products to catch out consumer’s eyes from your store.

In this list, you’ll see the trending products by the industry on Shopify platforms.

Shopify Trending Products1. Beauty, Cosmetic & Skincare

The demand for the beauty industry has grown in the global market. Carrying a wide variety of beauty products including makeup, skincare, personal care and hair care. In July, we have seen an increase in the keyword “facial mask” that receives 81,000 searches per month. In fact, the category is appealing to a broadening audience including males & females, and different age groups.

2. Fitness & Accessories

The fitness industry is booming, people are getting more fitness and concerned about their body shape and body weight. At the growth of health and fitness, the fitness accessories are in high demand right now like sportswear, resistance band, yoga mat and more. Also, people will connect to wearable devices to enabling the user with multiple training experiences, this makes fitness trends goes further than ever before.

3. Consumer Goods

Due to the current pandemic situation, many people use online grocery services than visit physical stores. FMCG businesses move towards ecommerce, the food and beverage products have rapidly rising sales volume as consumers enjoy the online purchase as being convenient and accessible.

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #ShopifyTrendingProducts #Shopify #D38

D38 is a member of Digital 38 Group.

Case Studies E-commerce

Case study – Robinsons SG with Shopify Ecommerce Platform

September 10, 2020Digital 38 Marketing Team

Photo credit: Robinsons Singapore Official Website

Many businesses are realized the new technology trends and gradually adapt to a new business model that was crucial to continuing growth and connect with the community. However, entrepreneurs bringing their business online to getting more opportunities to present their products in front of potential customers.

Robinsons SG with Shopify Ecommerce Platform

Robinsons & Co is a well-known retail company in Singapore since 1859, they developed their business not only in Singapore but also in Malaysia, Thailand, Philippines, etc. In 2016, Robinsons & Co launched its first e-commerce website which is using the Shopify ecommerce platform. According to ecommerce merchants, Shopify is the most recommended e-platform in Southeast Asia, its user-friendly dashboard is designed to help businesses easily set up their own website.

Shopify Themes

Shopify is a complete platform that provides over 100 design themes to build your store. Choose the right theme will certainly making a great impression on your customers. For the business branding, Robinsons SG picked a clean and elegant template along with the right typeface which is more legible and readable text, to keep the audience’s attention on the products and services.

Planning for a website menu is the first consideration before start to adding items in, based on Shopify’s basic features, it makes your website easier to navigate and reduce the bounce rate.

Robinsons SG with Shopify E-commerce Platform | Theme features | — Photo credit: Robinsons SG website

Start Your Ecommerce Business with Shopify

There are several essential things should consider while setting up an ecommerce website, the first thing you will need to choose the perfect themes that could align with your brand. To further ensure that you’re doing the right things, let a Shopify Partner lead you to ecommerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #Robinsons #Shopify #ShopifyThemes #D38

D38 is a member of Digital 38 Group.

E-commerce

Shopify Payment Gateways in Singapore

September 7, 2020Digital 38 Marketing Team

Photo credit: Shopify Website

If you have looked into an ecommerce store, you should start with Shopify that provides a complete, flexible, and simple tools to manage your dashboard. Shopify also handles everything from design themes, products, payments, and shipping all in one place.

Shopify Payment Gateways

Shopify has built-in shopping carts and integrates more than 70 payment gateways which makes it easy to sell products globally. Payment gateways are integral to every online store, enabling them to take customer payments. It plays a critical role in making every customer ecommerce experience by letting them make payments to your ecommerce store.

Shopify payment gateways based on different countries or regions. Entrepreneurs should choose the right payment methods by knowing your target market exists. Therefore, you should keep yourself well informed on the payment gateways supported by the platform.

As part of learning Shopify payment gateways, Shopify supports two different types of payment solutions which are its own integrated payment and third-party payments. Shopify will waive transaction fees for own payment provider. Aside from that, if Shopify payments not available in your operating regions, third-party payments will charge depends on your plan. Let’s explore what is the 3 popular Shopify payment gateways available in Singapore.

Shopify Payments

Shopify has its own payment gateway solution, it comes already integrated into the platform. One of the benefits of using this Shopify Payment is you don’t have to pay any extra transaction fees, and it’s easily accessible from the admin panel. Shopify also ensures that information is considered secure to protect your customer.

PayPal

Paypal is a third-party payment gateway of Shopify. As we know, Paypal also a well-known global payment gateway for ecommerce, it takes less than a day to set up Shopify pay for your website. Paypal comes with a minimum fee of 2.9% of all transactions. These days, PayPal has more than 220 million active users globally because it is functionalities and has mobile support. Customers can easily use a credit card to purchase over the phone.

Stripe

Stripe is another popular payment gateway in Shopify. It’s very easy to set up Stripe to your store, also provided a great technical support system. As this is third-party payments, Stripe accepts international payment and would be charging 3.4% for every transaction.

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #PaymentGateways #Shopify #ShopifyPayments #D38

D38 is a member of Digital 38 Group.

E-commerce

What is Shopify used for and how it can grow your business

September 2, 2020Digital 38 Marketing Team

Photo credit: Shopify Website

You’re probably torn between plenty of ecommerce website builder options out there – Shopify, WooCommerce, Oberlo, Magento, Wix, and a lot more. Weighing in your choices could take time, but if you’re looking for an easy and quick website builder, then Shopify is your best pick. Here we’ll delve into what is it used for and how it can ultimately lift your sales in no time.

In today’s situation, several big retail brands across the globe have shifted to online selling and are seeing sales growth. While there are many ways to uplift your brand digitally, one of the most recommended strategies now is to start your own ecommerce website. Let’s get you started with the basics of Shopify.

What is Shopify?

Shopify is a complete ecommerce platform that lets you start and grow your online business easily and quickly. It now powers more than 1 million businesses over 175 countries. And based on the merchants’ feedback, the e-commerce platform brings great shopping experience for its consumers.

What is Shopify used for?

As its name states, Shopify is a platform that lets you develop your own online shop. It has become a powerful platform over the years that you can manage your ecommerce store from your laptop or mobile app wherever you are. Most importantly, you can sell everywhere without too much hassle.

Sell everywhere with Shopify

What sets Shopify apart from its competitors is that the whole platform does it all – sell your products, grow your sales, market your brand, and track your online revenue. You only need to use one platform to sell your products or services to anyone, anywhere in the world. You can also easily integrate your social media channels and online marketplaces like Amazon, eBay, Lazada and Shopee if you plan to sell in these platforms, too.

Marketing made easy and convenient

You can also set up, launch, manage, and track your marketing campaigns in the Shopify platform. Marketing is now more convenient and easier for you as the platform provides built-in tools to help you in all your marketing efforts. Whether you’re looking at Google Shopping Ads, Facebook Ads or Instagram Ads, you can do it all on Shopify.

Gain and analyse insights into your store

Aim to grow your store continuously by gaining and analysing insights into your ecommerce website. It’s important to know if you’re earning from each sale or you’re at a loss. Good thing about Shopify is it lets you see important data about your store in one dashboard. This includes total sales, average order value, acquisition costs, customers, and more. All these you can view and manage anywhere you go.

Hire a Shopify Partner now to build your ecommerce website

For starters, you will need to focus on your ecommerce marketing strategies. But to further ensure that you’re doing the right things, let a Shopify Partner lead you to e-commerce success. Digital 38 can help you have a clear idea and optimize your plan, including generating sales for your business across Southeast Asia with Shopify.

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #EcommercePlatform #Shopify #ShopifyWebsite #D38

D38 is a member of Digital 38 Group.

Case Studies E-commerce

Augustinus Bader Launched Official Singapore and Malaysia Ecommerce Stores

August 27, 2020Digital 38 Marketing Team

Augustinus Bader Launches Singapore E-commerce Store with Shopify - D38

Photo credit: Augustinus Bader Singapore Official Website

Award-winning skincare brand Augustinus Bader launched its official e-commerce stores for Singapore and for Malaysia in 2020.

Developed through 30 years of scientific innovation by Professor Bader, the brand’s bestselling face creams The Cream and The Rich Cream were thus finally made available for purchase via the online stores for customers from Singapore and Malaysia.

Beauty ECommerce Store Powered by Shopify

Shopify powers the newly launched ecommerce store, with features perfect for premium beauty products like Augustinus Bader. Its features include a polished store theme that matches with its global branding. It also has a convenient currency converter that lets customers from across the region view prices in their local currency.

Let’s explore these two features and see how it can also help your ecommerce website become appealing and seamless.

Polished store design – Suitable for high-end skincare brands

When it comes to ecommerce, the design of your storefront matters. Choosing the right theme to shape your brand creates a significant and lasting impression among your customers. It also builds trust and credibility, providing great user experience and ultimately, increased conversion rate.

For instance, the Augustinus Bader Singapore store has a clean and navigable design that stayed true to its luxurious branding.

augustinus bader singapore the rich cream – digital 38 — The Rich Cream product page | Photo source: Augustinus Bader Singapore

Convenient currency converter for visitors from across Southeast Asia

Apart from the theme, the ecommerce website also made use of a currency selector allowing visitors from outside Singapore view prices in their local currency. Doing this helps lift the chances of conversion among potential customers even outside the country.

currency converter shopify app – digital 38 — Currency converter on Shopify | Photo source: Augustinus Bader Singapore

About Augustinus Bader’s Revolutionary Skincare Products

Augustinus Bader is a beauty brand developed by Professor Augustinus Bader – a German biomedical scientist behind the groundbreaking skincare formulas The Cream and The Rich Cream. It specialises on premium skin health with its revolutionary patented skincare technology called Trigger Factor Complex or TFC8®. This technology awakens the skin’s natural processes of healing, reducing visible signs of ageing and skin damage. Not only it acts as a natural anti-ageing cream, it also hydrates your skin, giving you smooth, radiant and healthy skin.

What is TFC8 and how it works – Digital 38 — What is TFC8® and how it works | Photo source: Augustinus Bader Singapore

Keen to shop online for Augustinus Bader products?

For Singapore customers:

Experience free shipping in Singapore (while offer lasts). Check out Augustinus Bader SG’s Facebook and Instagram accounts for the latest updates and exclusive deals.

For Malaysia customers:

Visit Augustinus Bader Malaysia’s website at https://www.augustinusbader.com.my/ and subscribe to their newsletter to get the latest updates on their products.
Follow Augustinus Bader MY’s Facebook and Instagram accounts to be updated on their latest deals and offers.

Grow Your Ecommerce Business with Shopify

With today’s growing demand for seamless e-commerce journey, it’s high time you take your beauty business online. With Shopify, you can have your own ecommerce website. It has a wide range of functional themes designed to help you sell online. The fully hosted ecommerce platform also supports many verticals like beauty & cosmetics, consumer electronics, fashion, food & beverage, and home furnishing among others.

Get started with your ecommerce store now with a Shopify Partner in Asia – Digital 38. If you are interested to sell your beauty or skincare products online, our Shopify experts can help build your online store that will generate sales across the region.

About D38 Ecommerce Agency

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC). 

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance  TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for eCommerce sales.

#EcommerceAgency #AugustinusBaderSG #AugustinusBaderMY #Shopify #D38

D38 is a member of Digital 38 Group.

E-commerce

Most Recommended Ecommerce Platforms in Southeast Asia

August 20, 2020Digital 38 Marketing Team

Recommended E-commerce Platforms in Southeast Asia - D38

Switching to ecommerce sounds easy, but it entails a lot of complicated tasks before it can happen. For instance, to launch an online store, you have to know which are the most recommended e-commerce platforms in Southeast Asia. Moreover, you also have to know other crucial elements to make ecommerce a profitable strategy for your brand. This includes logistics, payment gateway, marketing automation, and plenty more things to consider for your planning.

Nowadays, people are flocking to online marketplaces, making ecommerce more important now than ever. However, joining the trend unprepared will only make things worse for your business. Thus, get yourself ready step-by-step by first knowing which platforms to consider for your ecommerce venture in Southeast Asia.

Here we’ll briefly tackle 3 of the most recommended ecommerce platforms if you want to sell across the region. From creating your own brand.com website with Shopify to setting up a flagship store in the SEA’s largest e-commerce platforms like Shopee and Lazada, we’ll get it covered for you.

Top 3 Recommended ECommerce Platforms in Southeast Asia

E-commerce Platforms in Southeast Asia - Shopify — Photo credit: Shopify website

1. Shopify

Having your own website is always recommended for brands who want complete control of their digital assets. For instance, if you want an ecommerce store that you can fully manage from backend, Shopify is your way to go.

Shopify is a fully hosted ecommerce platform that lets you build your own website from scratch without the need for technical skills. Its user-friendly dashboard is designed to help merchants like you easily set up your own website and quickly push it to live as soon as possible.

Furthermore, its themes are completely functional, navigational, clean, and polished. This makes every Shopify store more visually appealing while providing seamless online shopping experience to customers.

But what truly sets Shopify apart from others is that it also allows you to effectively implement your SEO within the platform. By enforcing SEO to your Shopify website, you’ll certainly increase your website organic traffic and your sales ultimately.

This brings us to why Shopify currently powers more than 1 million businesses across the world. Its robust features bring thousands of businesses worldwide into success. In fact, its monthly recurring revenue reached US$57 million in June 2020.

Moreover, Shopify supports the below verticals. So, if you’re one of the listed categories, then Shopify may be your ticket to ecommerce success in Southeast Asia.

Beauty, Cosmetics & Skincare
Food & Beverage
Electronics & Gadgets
Home & Living
Fashion & Apparel

E-commerce Platforms in Southeast Asia - Shopee — Photo credit: Shopee Singapore website

2. Shopee

Shopee has continued its growth in Southeast Asia ecommerce competition, the group have achieved profitable revenue of US$1.29 billion and a quarterly active users (QAU) reaching 499.8 million for the second quarter of 2020. Shopee has also expanded their market to South East Asian countries like Malaysia, Thailand, Vietnam, Philippines, Indonesia and Taiwan.

Categories covered:

Electronics & Gadgets
Home & Living
Health & Beauty
Fashion & Apparel
Automotive

E-commerce Platforms in Southeast Asia - Lazada — Photo credit: Lazada Singapore website

3. Lazada

Lazada is a popular ecommerce platform in Southeast Asia which is owned by the Alibaba Group since 2016. This helped them to reach out to more Chinese audiences ever since. Lazada records a revenue of US$1.5 billion in annual sales and over 50 million monthly visitors in 2019.

Categories covered:

Electronics & Gadgets
Home & Living
Health & Beauty
Fashion & Apparel
Automotive

About D38 Ecommerce Agency

We also have a market-specific digital channels team focusing on providing support for LINE Thailand and Japan, Naver for Korea, and ZhaoVN for global Chinese readers for social news and updates.

#EcommerceAgency #EcommercePlatforms #Shopify #Lazada #Shopee #D38

D38 is a member of Digital 38 Group.