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The Underlying Logic Behind SEO: Navigating the Digital Landscape

October 17, 2023Lyka

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What Is the Underlying Logic Behind SEO?

In today’s rapidly evolving digital landscape, online success hinges on SEO (Search Engine Optimization). This dynamic field operates on a systematic logic, meticulously designed to lead businesses toward a singular goal—conversions. Join us on a journey through the intricacies of SEO’s core objectives and discover why collaborating with digital marketing agencies is essential to harness its full potential.

SEO’s strategic prowess is rooted in a triad: Impression, Crawl, and Index. It begins with the crucial first impression your website leaves on search results pages. This marks the start of your SEO journey. Subsequently, search engine bots methodically crawl through your digital landscape, meticulously indexing every digital asset—a pivotal process.

Once your digital assets are cataloged, they find their place in the digital realm. To unlock SEO’s true potential, your website must attract visitors. Traffic, the lifeblood of SEO, flows through the digital arteries via clicks and organic searches. Elevated SERP (Search Engine Results Page) rankings signify recognition by search engines as a valuable resource, resulting in heightened visibility and an influx of traffic.

The Purpose of SEO

SEO is not just about ranking higher on search engine results pages (SERPs). Its fundamental purpose is to connect users with the most relevant and valuable information or products based on their search queries. It serves both search engines and users by ensuring that the content displayed is the most accurate and beneficial.

Quality content and page experience are SEO’s twin pillars. Your website serves as a bridge, connecting user intent with your offerings. Exceptional content, rich in information and value, entices users into your digital realm. Impeccable page experiences ensure effortless navigation, fostering engagement while minimizing distractions.

In the grand tapestry of SEO, the pinnacle is conversion. Conversions take various forms—product purchases, subscriptions, make appointment and more. They signify the transformation of a visitor into a loyal customer, subscriber, or advocate.

Unleash the power of SEO with Digital 38

By partnering with Digital 38, you’re not just choosing an agency – you’re selecting a partner in your online journey. Our results-driven approach and a team of SEO experts are dedicated to elevating your online presence, driving organic traffic, and boosting conversions.

To explore more about SEO and digital marketing, check out our informative articles below.

#Digital38 #SEO #SERP #Conversions #DigitalMarketing #DigitalSuccess

Search Marketing

Why are SEO and SEM still important in 2023?

June 29, 2023Lyka

Why are SEO and SEM still important in 2023?

In the ever-evolving digital landscape of 2023, the significance of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) remains undeniable. As businesses continue to compete for online visibility, understanding the importance of these strategies is crucial. SEO ensures websites are optimized to meet search engine algorithms, while SEM allows targeted advertising to reach specific audiences. With the increasing use of mobile and voice search, along with the ability to measure results, SEO and SEM continue to be vital tools for businesses to thrive in the digital realm. Let’s explore why SEO and SEM are still crucial in the year 2023.

Why do we need SEO and SEM?

1. Increased Online Competition

With the continuous growth of the internet, the competition among businesses for online visibility has intensified. SEO and SEM help businesses stand out in crowded digital spaces by improving their search engine rankings and increasing their online presence.

2. Evolving Search Engine Algorithms

Search engines regularly update their algorithms to deliver more accurate and relevant search results to users. SEO ensures that websites align with these algorithm updates, maintaining their visibility and ranking positions. Staying updated with SEO best practices is crucial for businesses to remain competitive.

3. User-Centric Approach

Search engines prioritize delivering the best user experience by providing relevant and valuable content. SEO emphasizes creating high-quality, user-friendly websites with valuable information, easy navigation, and fast loading times. By focusing on user experience, businesses can attract and retain more visitors.

4. Targeted Advertising

SEM allows businesses to target specific keywords, demographics, and locations with paid ads. This targeted approach ensures that businesses reach their desired audience, increasing the chances of driving qualified traffic and generating conversions. SEM provides immediate visibility and can complement long-term SEO strategies.

5. Mobile and Voice Search

With the rise of mobile devices and voice assistants, the way people search for information has evolved. Optimizing websites for mobile devices and targeting voice search queries through SEO and SEM strategies is crucial to reaching and engaging users in these growing segments.

6. Measurable Results and ROI

Both SEO and SEM provide measurable results, allowing businesses to track their performance and return on investment (ROI). Through analytics tools, businesses can gain insights into website traffic, keyword rankings, conversion rates, and other important metrics, enabling them to make data-driven decisions and optimize their strategies.

Implementing effective SEO and SEM strategies helps businesses stay relevant, reach their target audience, and achieve their online marketing goals. With the ability to measure results, refine strategies, and achieve a strong return on investment, now is the time to harness the power of SEO and SEM and propel your business to new heights in 2023.

Elevate your online presence with Digital 38

Don’t miss out on the opportunity to establish a dominant online presence and outshine your competitors. Contact us today to discuss how Digital 38 can help to take your business to the next level in the digital landscape. Start your SEO and SEM journey today!

If you want to know more about the digital marketing scene, read our articles. Just click the links below.

We can also help you come up with digital marketing and social media marketing solutions tailored-fit for your business goals.

We are passionate about helping businesses succeed. Are you ready to take your business to the next level? Contact us today to schedule a consultation with our team soon.

#Digital38 #DigitalMarketing #ResultsDrivenSolutions #SearchMarketing #SEO #SEM

Digital Marketing Guides Search Marketing

Shure Boosts Online Presence in Singapore

December 12, 2022Digital 38 Marketing Team

Find out how paid search advertising can help you increase your brand awareness and generate conversions with this feature from Shure.

Shure Launches Online Shop in Singapore

In case you’ve missed it, Shure, one of the world’s leading professional audio brands, is widening its digital footprint in Southeast Asia. As a region where Ecommerce and digital economy thrives, Shure did not miss the opportunity to also launch their official online stores on various channels. Not only did they open their first Shopee Mall store for Malaysia. They also launched their official online store for consumers based in Singapore.

With shopshure.sg, consumers from Singapore can purchase their audio needs – from earphones to microphones – at ease. And in order to spread the word about their newly opened online shop, Shure embarked in a paid search advertising campaign on Google.

Shure ran Search Engine Marketing (SEM) ads on Google. In doing so, they were able to gain more visibility in the internet and even pump-up conversions.

Their paid search advertising campaign places Shure’s official Singapore online store on the topmost portion of the search engine results page (SERP). Aside from the website’s link, the ad also provides audiences their featured products which include limited editions such as the SE425, their Wireless Sound Isolating Earphones.

About Shure

Founded in 1925, Shure is among the world’s leaders when it comes to audio products. Its headquarters is based in Chicago in the United States. If you want to know more about Shure’s official online store in Singapore and Malaysia, check out these latest articles.

Kickstart Your Search Marketing Goals with Digital 38

Digital marketing and advertising can get quite complicated. But only when it’s not done right. This is why savvy brands like Shure seek the help of experts who would guide them towards the right direction.

If you need help in coming up with your brand’s digital marketing and advertising plans, then let us help you.

Here at Digital 38, we have supported the growth over 100 brands across the ASEAN Economic Community (AEC). We also have teams based in Singapore, Malaysia, Thailand, Vietnam, and South Korea, Taiwan and China, ready to assist you anytime.

#Digital38 #digitalmarketingagency #digitalagency #digitaladvertising #onlineads #paidsearchads #onlineadvertising #asiamarketingsimplified

Digital Marketing Guides Search Marketing

Quick Guide: How SEO Can Help You Get People to Visit Your Mall?

August 19, 2022Digital 38 Marketing Team

SEO for Malls: A Quick Guide | Digital 38

Did you know that digital marketing tactics such as SEO can help you attract more people to visit your mall?

SEO for Malls: Why It’s Important?

You read that right. The growing number of people turning to the internet for nearly every aspect of their lives has, in turn, underscored digital marketing’s role in helping brands grow.

Digital marketing solutions such as SEO or organic search, for one, enabled brands – from hotels to healthcare service providers – to stand out from the rest of the competition online. And even contribute to an increase in revenues!

But what about malls and members of the retail sector? Can they benefit from SEO, too? Of course! SEO, which stands for Search Engine Optimisation, refers to the strategies meant to help your website rank high on search engine platforms like Google. And SEO can help malls increase brand awareness, connect with the relevant audience, and even get more people to visit their establishments.

Read on as we elaborate why SEO for malls is important.

Bolsters Your Presence

In every digital marketing campaign, having a website is essential. But it’s not enough to have a live, functioning and well-designed site. You need visitors in order to generate traffic which can lead to conversions. And you need SEO to help your website gain more exposure.

With the right SEO strategies, your mall’s website might even land on the topmost port of the Search Engine Results Page (SERP). And therefore, getting more visibility, more clicks and potentially, more conversions. Remember, the first page of every SERPs accounts for around 65% of the clicks on the internet.

Beat Out Competition

When done efficiently and effectively, SEO can be turned into a competitive advantage for your brand. Sustaining a strategically planned SEO campaign can help you outperform your competitors who, most likely, want the same eyeballs you need to generate traffic to your website.

Lead People to Visit Your Mall

And most important of all, having SEO tactics can lead people to actually visit your mall. In doing SEO, you need to make sure your website contains relevant information about your mall.

It is imperative that your site contains at least your mall’s address, operating hours, contact details, and business name. As these will help you get detected by search engine crawl bots who, in turn, will prioritise your listing on the SERP.

Get Started on SEO Marketing with D38

It may sound like a long shot but even Google’s own statistics showed that search engines have hugely contributed to foot traffic in brick-and-mortar stores.

Google reported that 76% of people who do local search through their smartphones visit a physical place within 24 hours. Moreso, 28% of these searches actually result in a purchase.

You can also take a look at our previous articles to help you learn more about the potential SEO can bring to your brand’s growth.

If you need further assistance in exploring the digital marketing landscape, then we’re here for you.

#Digital38 #digitalagency #digitalmarketing #searchmarketing #seomarketing #seoformalls #asiamarketingsimplified

Digital Marketing Guides Search Marketing

Clarios Expands Presence in Southeast Asia

August 11, 2022Digital 38 Marketing Team

American automotive company Clarios is expanding its digital footprint in Southeast Asia, and has chosen search and display ads to help them connect with the relevant audience and boost brand awareness.

Clarios is on a mission to introduce its Varta brand of car batteries to consumers in Southeast Asia. In particular, consumers from Singapore and Vietnam. Doing so, the US-based firm launched search and display ads to spread the word online, and drive sales.

Ads featuring Varta were published on selected search and display network platforms. Interested audiences and internet users will then be redirected to a dedicated landing page that contains more information about the Varta brand.

But more than this, search and display ads enabled Clarios to narrow down their audience, and ensure that their message and content reaches the right people.

Search and display ads’ flexibility and customisation also allowed Clarios to do some retargeting to further optimise results. Retargeting has become an essential strategy for brands and marketers alike, especially when it comes to entering new, large and diverse markets.

Launch Your Search, Display Ad Campaigns Now

Southeast Asia is a market teeming with tons and tons of opportunities. As long as you have the right strategies, and go in the right direction, your brand can achieve more. And definitely, do more.

If you want to learn more about the digital marketing landscape in the ASEAN Economic Community (AEC), take a look at our previous articles.

You can also consult professionals from Digital 38 who can support your brand’s marketing and growth plans. We have teams in Singapore, Malaysia, Thailand, and Vietnam, ready to assist you in your brand’s next journey.

#Digital38 #digitalagency #digitalmarketing #contentmarketing #contentmarketingsingapore #asiamarketingsimplified

Search Marketing

SEO: Guide to Choosing Keywords for Your Ecommerce

July 8, 2022Digital 38 Marketing Team

In SEO , if you’re planning to come up with keywords for your online business, you should know that choosing the right ones is the most crucial part to support the growth of your Ecommerce.

SEO for Ecommerce

Driving traffic and conversions to your online shop is a must in the field of Ecommerce. Fortunately, maintaining quality traffic for your store can be done for free – thanks to SEO.

SEO, also known as organic search, lets your website – or in this, online store – appear on the front page of the internet. When done efficiently and properly, SEO enables you to gain more visibility before the millions of users visiting search engine platforms like Google on a regular basis.

You can do this by optimising your product page, making sure product details and descriptions are unique. Increasing your online store’s ranking on Google’s Search Engine Results Page (SERP) can also be made possible by placing reliable backlinks from authoritative websites.

But navigating the world of Ecommerce SEO can be tricky. Worse, it may only result in wasted time, efforts and resources – and we don’t want that. In order to avoid these consequences, you don’t need to come up with a sophisticated plan. Most of the time, the answers lie in the keywords themselves.

Read on as we discuss with you some of the most important things you need to consider when selecting the keywords that will connect your online store to potential buyers.

Things to Consider When Choosing Keywords

Competition

One of the criteria commonly found when bidding for keywords is Competition. In the operation sense, this refers to how many bidders are vying for the same keywords or set of keywords. They can be high, medium or low. This category alone gives you a glimpse of how tight the competition can be on the SERPs.

In most SEO tools like Google Keyword Planner, the lower your competition, the more chances you can get of getting ranked higher.

In addition, simply hitting the search bar with the keywords you have in mind can also provide another perspective on your competitors. You can learn who’s ranking or not on the SERPs in just one click.

Volume

Another factor in considering keywords for your SEO plans is the volume. Volume refers to the frequency of the sets of words or phrases being inputted on the search engine. Most brands go to keywords with higher search volumes as they tend to result in more traffic for your website.

Relevance

Your keywords may have higher search volumes and low in competition. That’s good. But you must not forget to choose the relevant keywords that will connect you to the right markets. If you’re a beauty brand that wants to promote its latest sunscreen products, you certainly don’t want to bid on keywords such as ‘laptop’ and ‘mobile phones’ just because they enjoy high search volumes. When you want to get ranked higher on SERPs, you always have to consider which keywords your target market usually type on the search bars.

Doing SEO the Right Way

When it comes to SEO, selecting the appropriate keywords is essential as it helps your Ecommerce store increase visibility on the internet. Doing so would definitely result in more traffic and sales not only in the short term but in the long run as well.

Here are more tips and articles about doing SEO for Ecommerce.

Alternatively, you can consult our team of SEO specialists whose solid understanding can guide you in doing it the right way.

Schedule an appointment with Digital 38 today.

#Digital38 #Ecommerce #EcomAgency #weiboads #weibocampaign #weibo #chinadigitalmarketing #asiamarketingsimplified

Digital Marketing Guides Search Marketing

5 Reasons Why Your Ecommerce Needs PPC

June 10, 2022Digital 38 Marketing Team

What are PPC ads, and why do I need them for my Ecommerce business? In this article, we will help you answer these questions, and how you can get started in doing Ecommerce advertising the right way.

What is Ecommerce Advertising?

So, you have opened your first online store, and you’re now ready to jumpstart your Ecommerce business’ growth. Congratulations! But that is just the first step for your online business. In order to aid its growth, you need buyers to visit and hit the checkout button. You need Ecommerce advertising.

Ecommerce advertising refers to the strategies that will help promote your online store and products, both online and offline. Google Shopping Ads is an example of digital Ecommerce ads. There are tons of Ecommerce advertisements you can think of, and one of them is pay-per-click ads.

Why PPC?

Pay-per-click ads are simply referred to as PPC ads. It is one of the most popular Ecommerce advertising methods out there. They have the ability to increase your brand’s exposure on the internet by placing the link to your online store or website on the topmost portion of the Search Engine Results Page (SERP).

And if you want to know why business owners rely on PPC, read on as we enumerate the answers.

1. Targets Ready-to-Buy Customers

Launching PPC ads for your Ecommerce enables you to narrow down your target audience. Remember, there are millions of consumers using the internet on a regular basis. So, you need to lock in on the right markets to ensure the effectiveness of your ads. PPC ads are usually triggered when an internet user types in the exact keywords. And more often than not, these users happened to be ready-to-buy customers. In most cases, they hit the search bar with the product name or brand name they were looking for, and with the intention to purchase them.

2. Simple Yet Effective

Another reason why a lot of online business owners love PPC ads is that they’re actually pretty simple to use. Search engines like Google and Bing offer online advertising options, including PPC ads. All you need to do is register your business on their platforms, and go to their business solutions section.

When you want to launch your PPC ads campaign, you will be asked to bid for the top keywords that will help buyers discover you. The next thing you need to do is set a timeline, provide some copies and then voila!

3. Cost-Effective

Pay-per-click ads are named so because you’ll be billed every time a user clicks on the link being advertised on the SERPs, making it a cost-effective solution to drive traffic, clicks and sales for your online business.

4. Measurable

Like most digital advertising methods, PPC ads are quantifiable. Once your campaign is up, and it’s time for evaluation, you can expect to get its insights and results to determine your ad’s performance. In turn, this will help you make better and more informed decisions in the future.

5. You Need It for Your Ecommerce to Grow

If you want your Ecommerce business to grow, you definitely need to advertise your shop and products to attract buyers. And this is why you need to consider PPC ads as part of your solutions.

Launch Ecommerce Ads with Digital 38

Ecommerce advertising is an essential aspect when it comes to running an online business. If you want to know more about it, and how they work, you can read our previous articles by clicking the links below.

Or you can also consult our team of Ecommerce specialists who can provide you with end-to-end solutions.

#Digital38 #Ecommerce #EcomAgency #ecommerceads #ppc #ppcads #seomarketing #asiamarketingsimplified

Search Marketing

An Essential Guide on Paid Search Ads for Your Ecommerce

May 20, 2022Digital 38 Marketing Team

There are dozens, if not thousands, of solutions available that will help your Ecommerce succeed to greater heights, and paid search ads are one of them.

What are Paid Search Ads?

Paid search ads are ads that appear on the topmost portion of the search engine results page (SERP). They function similarly with SEO tactics whose objective is to rank your website on the front page of every SERP.

To distinguish SEO from paid search ads, the latter usually come in website links with the word box ‘Ad’ right beside it. These ads are triggered when user inputs the keyword that advertisers use to link them to their target audience.

Paid search ads are often called Search Engine Marketing (SEM) or pay-per-click (PPC) ads. Businesses that engage in this type of marketing strategy will only have to pay every time a user clicks the advertised links or photos.

Why I Need it For My Ecommerce Business?

In Ecommerce, it’s not enough to open a virtual shop or your official website where customers can buy products from you directly.

You need to attract internet users to visit your site in order to drive traffic which can be translated into sales. And one of the most effective ways in doing it is to launch paid search ads campaign.

Through PPC strategies, your online store can improve its visibility on SERPs which in turn can help you increase traffic, clicks and conversions without breaking the bank.

Paid search ads are among the most cost-efficient Ecommerce marketing solutions out there. Most search engines like Google provide you with the ability to control how much you can spend on each campaign.

Aside from simply putting links to your websites on the sweetest spot on every SERP, did you know you can also launch PPC ad campaigns featuring photos of your products?

Yes, with Google Search Network, you have the option to showcase images of your items for sale. Called Google Shopping Ads, this type of paid search ad often comes up when users type a product’s brand or type.

If you want to know more about Google Shopping Ads, you can click the articles below. But if you need expert help in getting started with it, then let us assist you.

Paid Search Solutions for Your Ecommerce

Ecommerce owners and marketers alike should always remember that when it comes to online shopping, buyers always turn to search bars. Launch your paid search campaign for your Ecommerce today with the help of Google-certified partners like Digital 38.

Schedule an appointment with us today to learn more.

#Digital38 #Ecommerce #EcomAgency #paidsearchads #EcommerceMarketing #payperclick #searchenginemarketing #asiamarketingsimplified