China Digital Marketing Archives | Page 4 of 5

Thailand’s Panda Star Now on WeChat as it Expands Online Presence

September 21, 2021Digital 38 Marketing Team

WeChat Verification: Panda Star’s Makes 1st Step in Expanding Online Presence | Digital 38

Thailand-based flour and rice exporter Panda Star is stepping up its marketing game as it launches its own WeChat account, and after acquiring the verification badge, it’s on track on widening its online presence.

With an official and verified WeChat account, Panda Star now has the ability to engage directly with markets based in China as well as Chinese users in Thailand and abroad, announce updates and promotions, and publish ads, ultimately enabling them to increase brand awareness.

Burapa Prosper, one of the leading flour manufacturers in Thailand for over 40 years, is the owner of the Panda Star brand. They produce and distribute rice flour, glutinous rice flour, tapioca pearl and mixed flour in China under the Panda Star brand.

WeChat Verification: The 1st Step in WeChat Advertising

With its 1.25 billion active users worldwide, WeChat is definitely an opportunity not to be missed, especially for brands planning to target Chinese audiences not only in mainland China but also around the world. WeChat is also dubbed as the super app in China as it combines instant messaging, social media, Ecommerce and digital payment into one, handy platform.

But to advertise and launch effective marketing campaigns on WeChat, the first step for brands is verification. Acquiring a verified badge for your WeChat official account provides more credibility for your brand, and it is also your key to more advanced marketing tools on the app such as WeChat Advertising, WeChat Pay, and more advanced APIs.

Embark in WeChat Marketing with Digital 38

And if you’re unsure how to begin in WeChat verification and advertising, don’t worry. We’re here to help you.

Digital 38 is a 360° Digital Marketing Agency with a strong presence in Southeast Asia and Greater China. With experience in digital marketing since 2006, we have 100+ digital specialists that cater to our clients’ diverse digital needs. We aim to simplify digital marketing, eCommerce and social media marketing solutions for forward-looking companies across the ASEAN Economic Community (AEC).

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, and regional digital marketing on platforms. Click the links below to know more about our Ecommerce and digital marketing services geared towards China.

#Digital38 #chinadigitalmarketing #wechat #wechatverification #pandastar #asiamarketingsimplified

China Digital Marketing

WeChat Ads: How ST Signature Tapped Customers in China

September 16, 2021Digital 38 Marketing Team

How WeChat Ads Boosted ST Signature’s Travel Bubble Campaign? | Digital 38

Singapore hospitality chain ST Signature ramped up their marketing efforts by selecting WeChat Ads as one of their solutions in reaching out to customers based in China.

WeChat for ST Signature’s Campaign

ST Signature, the brand behind one of Singapore’s most popular chains of co-living hotels and hostels, launched their ‘Ready to Travel to Singapore’ campaign in November 2020 as the Singaporean government allowed travelers from Mainland China to enter the city-state without any conditions.

They leveraged WeChat Ads to target Chinese tourists from at least 11 cities in China that offer direct flights to Singapore, and who were eager to visit the country after months of lockdown.

In addition, these marketing tactics were deployed to grow the brand’s following base and boost customer loyalty by announcing their latest promos.

Why WeChat for China?

With a population of over 1.4 billion as of 2020, China is definitely a huge market to conquer, and may sound daunting. But identifying which channels to help you connect effectively with local markets could turn this threat into an opportunity.

And one of them is WeChat.

Want to know more how brands successfully leveraged WeChat for their digital marketing plans? Read our previous case studies enumerated below.

In 2021, WeChat’s active user base reached 1.25 billion, making it not only one of China’s biggest social media platforms but also in a global scale. It is also popular among Chinese users based overseas.

Why Digital 38?

Here in Digital 38, we are an Official Sales Partner of Tencent, WeChat’s developer. Aside from opening and verifying your WeChat Official Account (OA), our team of specialists can also help you manage and optimise your ads on WeChat.

And embarking on digital marketing campaigns through WeChat Ads is only the start for your brand’s roadmap to China.

We also offer other digital marketing services using other equally popular social networking sites in China including Douyin and TouTiao (Bytedance), and Weibo.

Interested to know more? Contact us today.

#Digital38 #chinadigitalmarketing #wechat #stsignature #asiamarketingsimplified

China Digital Marketing

Singapore’s EAIM Chooses WeChat in Reaching Out to China

September 14, 2021Digital 38 Marketing Team

EAIM Targets China with WeChat Marketing | Digital 38

One of Singapore’s leading institutions for higher education, the East Asia Institute of Management (EAIM), is reaching out to markets and audiences in China through digital marketing.

Screenshot of EAIM’s WeChat Ad

EAIM, a Private Education Institution, launched ads on WeChat as part of its marketing efforts to target potential students from Mainland China where the social media platform reigns.

Capture Markets in China with WeChat

More and more brands are recognising the countless opportunities teeming in China.

Despite no access to popular global online platforms such as Google, Facebook, and Twitter, homegrown ones like WeChat provide businesses the much-needed channel to reach out to the country’s over 1.4 billion tech-savvy population, and stressing the value digital marketing can give to your brand’s overall growth.

Curious to know more about brands leveraging WeChat? Check out our case studies below.

Let Digital 38’s Team Help You with WeChat Marketing

There’s more to WeChat than being one of China’s widely used social networking sites.

Aside from having a monthly active user base of 1.25 billion, WeChat is being positioned to become a ‘superapp’ following the launching of its own payment system WePay, ultimately enabling businesses to connect directly with potential buyers.

If the prospect of expanding in China sounds exciting for you, then you’re in the right place.

As an Official Sales Partner for Tencent, WeChat’s developer, Digital 38’s team of specialists can provide you the right marketing services tailored fit for your goals.

#Digital38 #chinadigitalmarketing #wechat #EAIM #wechatmarketing #chinadigitalmarketing

China Digital Marketing

BricsCAD Amplifies Presence in China through Digital Marketing

September 9, 2021Digital 38 Marketing Team

BricsCad Strengthens Presence in China through digital marketing | Digital 38

Engineering design software provider Bricsys is amplifying its presence in China as it launched another round of digital marketing campaign for its computer-aided design (CAD) brand BricsCAD.

Bricsys leveraged some of China’s widely used and popular social media platforms like Douyin and TouTiao to gain more exposure among designers, engineers – both professionals and aspiring ones – in the country.

Screenshot of BricsCAD’s in-feed ad on Douyin

They tapped Douyin, TikTok’s twin sister in China, to publish in-feed ads to reach out the younger demographics. At the same time, they also deployed pay-per-click strategy and in-feed advertising on TouTiao.

Screenshot of BricsCAD’s ads on TouTiao

TouTiao is a news and information content platform only available in China. Both Douyin and TouTiao are products of Beijing-based tech giant ByteDance.

China’s Social Media: Close to 1 Billion Users

Thanks to rapid advancements in technology, and a digitally literate population, China has attracted thousands of businesses around the world to introduce their brands to an audience of no less than 1.4 billion.

Despite having no access to other globally popular social media sites such as Facebook and Twitter, leading local apps like Douyin and TouTiao provided businesses channels to reach out to China’s close to 1 billion users, making it the world’s largest social media market according to Statista.

Interested to know more about investing in China digital marketing? Check out these studies we have

Plan Your China Digital Marketing Goals with Digital 38

Crafting and executing a successful digital marketing campaign in China could be a challenging goal for your brand’s growth. This is where we come in.

With our vast experience in running and optimising digital marketing campaigns, Digital 38 has supported over 100 businesses and organisations in establishing strong brand presence in China.

Schedule an appointment with us today.

#Digital38 #EcomAgency #chinadigitalmarketing #douyin #toutiao #asiamarketingsimplified

China Digital Marketing

ICONSIAM Banks on WeChat Ads to Promote Cross Border Ecommerce

September 7, 2021Digital 38 Marketing Team

Bangkok-based mall ICONSIAM is revving up its efforts to promote Thailand’s culture and heritage to markets overseas by combining the powers of cross border Ecommerce and WeChat ads.

ICONSIAM Mall launched a series of Moments Ads on WeChat showcasing the finest and luxurious contemporary crafts, ranging from Thai silk, handwoven home decors to homegrown coffee, made by some of the country’s renowned artists.

To target affluent consumers in mainland China, ICONSIAM selected WeChat and published ads on the platform’s Moments segment, ultimately allowing them to build awareness and generate impressions towards their latest offerings.

Screenshots of ICONSIAM’s WeChat Moments Ads content

What are WeChat Moments Ads?

These are ads displayed on WeChat’s Moment feed. Moments Ads was first introduced in 2015 for brands looking to boost their online presence as well as engagement.

Actual ICONSIAM WeChat Moments Ad on WeChat’s Moment feed

They work similarly with ads found on your Facebook feed, and it can come in various forms – be it photos, videos, links or articles. In addition, WeChat Moments Ads allow brands to target specific audiences, enabling you to run more efficient and effective ads.

Learn more on how to leverage WeChat for your business by clicking our previous articles below.

Or you may also give us a call to know how we can offer customised digital marketing plans for your Ecommerce venture.

Grow your Brand with China’s ‘SuperApp’

WeChat remains one of the largest social networking platforms not only in Great China but also for Chinese users all over the world.

With its over 1.25 billion monthly active userbase worldwide, you can tap tons of opportunities to support your brand’s growth. All you have to do is simply open your official and verified WeChat account today.

But if you need helping hands to get started on WeChat ads and marketing, don’t worry. We got your back.

As an official sales partner of Tencent, WeChat’s developer, our services include creating and verifying your WeChat account. You can also trust our team of specialists to run and optimise WeChat ads for you.

#DigitalAgency #EcomAgency #ICONSIAM #WeChatAds #WeChatMarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

Singto stars in IGNITE’s 1st Weibo campaign to widen reach

September 2, 2021Digital 38 Marketing Team

Weibo Marketing: IGNITE collabs with Singto for 1st Weibo campaign as it expands presence | Digital 38

Thai lifestyle brand IGNITE is jumpstarting its expansion goals as it launched its first ever Weibo ads campaign.

IGNITE collaborated with Thai superstar Singto under the label IGNITExSINGTO for its latest products which were also designed for the celebrity’s fans based in China and Japan.

Screenshot of IGNITE’s Weibo account

And in order to reach out to consumers in Mainland China, the brand leveraged Weibo for its digital marketing plans. It recently activated its official Weibo account and published ads featuring their IGNITExSINGTO items.

Screenshots of IGNITE’s Ads on Weibo

In turn, IGNITE was able to connect to Singto fans from Mainland China and Chinese users based overseas, grow its follower base, boost awareness and tap markets outside Thailand – all of which are essential for the brand’s growth.

About IGNITE

IGNITE is the consumer and lifestyle arm of PKN Interholding Co., Ltd in Thailand. It is also a licensee of other globally famous franchises from the U.S. and Japan including Despicable Me, One Piece, Gundam, MARVEL, and Demon Slayer: Kimetsu no Yaiba.

Choose Digital 38 for your China Digital Marketing Plans

Penetrating China’s massive market base is definitely not an easy task. But knowing which channels and social networking sites such as Weibo to use in order to meet your audience is one way of doing it right.

Weibo, also referred to as Sina Weibo, is the country’s equivalent to Twitter and boasts of having around 566 million monthly active users as of the 2nd quarter of 2021, making it an ideal social media platform for brands looking to establish a strong presence in China.

Want to know more about Weibo’s potential for your business? Read our previous case studies below.

Contact Digital 38 now to get started with your China Digital Marketing plans.

#DigitalAgency #EcomAgency #IGNITE #Weibo #WeiboMarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

NESEducation Steps Up Online Presence with Verified WeChat Account

August 31, 2021Digital 38 Marketing Team

NESEducation Launches WeChat Account to Tap Chinese Audience | Digital 38

Professional language school NES Educational Group is now on WeChat after recently launching its official and verified account, allowing them to boost their online presence among Chinese consumers.

The Thailand-based company leveraged WeChat to reach out to billions of potential learners from China, and other users from different parts of the world who may be interested in learning foreign languages.

Screenshots of NESEducation’s verified WeChat Official Account

NES Education currently offers courses in English, Thai, Japanese, Spanish, French. They also facilitate arrangements for students in Southeast Asia who want to study abroad.

Official QR Code of NESEducation on WeChat

The Power of WeChat

Tencent’s WeChat is one of the widely used applications in China, and Chinese consumers overseas. During the second quarter of 2021, its monthly active userbase has already reached 1.25 billion worldwide, majority of whom are from Great China, according to Statista.

WeChat is not only a social networking site that offers instant messaging and calls. Dubbed as the ‘Chinese super app’, it also enables businesses to directly connect with consumers through its feature WePay.

If you want to know more about WeChat’s potential for your brand, you can click our previous articles below.

You can also give us a call to learn more on how to set up your WeChat Official Account and have it verified right away.

Reach Out to Billions of Tech-Savvy Users in China

If the prospect of tapping billions of tech-savvy users in China sounds attractive for your brand’s growth, then you’re in the right place. And opening up your official and verified WeChat account is just the start.

Here in Digital 38, we can also provide you other digital marketing services designed to reach out to China’s markets. We are the Official Sales Partner of Tencent, Weibo, and Bytedance (for TikTok and Douyin).

Contact our specialists today.

#DigitalAgency #EcomAgency #NESEducation #wechat #wechatmarketing #chinadigitalmarketing #asiamarketingsimplified

China Digital Marketing

These Douyin Influencers Can Help Your Brand Grow in China

August 25, 2021Digital 38 Marketing Team

Video editing and sharing app Douyin, like its global counterpart TikTok, took social media by storm. And in its home country in China, its wide popularity has no signs of slowing down soon.

Douyin + Influencer Marketing

With over 400 million daily active users, and tons of features, Douyin is definitely a platform both local and international brands should use as part of their digital marketing arsenal.

But aside from simply launching video ads, you can actually leverage Douyin and its potential even further by tapping Chinese influencers.

Most, if not all, content creators in China rose to fame through Douyin. And their large follower base could definitely give your brand that much-needed boost in spreading awareness among local audiences.

In this article, we’ve rounded 7 Chinese influencers that would help your campaign swing even further.

Papi酱 (Papi)

I am Iron Head A Biao

Daxiao V

Duoyu and Sister Mao Mao

Designer A Shuang

Hello Hu Xinyu

Li Ziqi

Curious to know more about how other brands leveraged Douyin’s potential? Check out our previous case studies by clicking the links below.

If you want to know more about our digital marketing services geared towards China, you may visit this page.

Step Up Your Digital Marketing Game with Digital 38

Executing a comprehensive and thoroughly-planned digital marketing campaign targeting China is a huge task. And this is why specialists from Digital 38 are here to help you.

Digital 38 is an Official Sales Partner of ByteDance, the developer of Douyin and TikTok. With our local teams in China, we are ready to support your journey in introducing your brand to billions of tech-savvy users.

Schedule an appointment with our specialists today.

#DigitalAgency #EcomAgency #Douyin #chinadigitalmarketing #asiamarketingsimplified #influencers

China Digital Marketing

Douyin Influencers Drove Traffic to Malee Ecommerce Store

August 12, 2021Digital 38 Marketing Team

Douyin influencers are certainly a great opportunity to attract your target audience in China.

Aside from having huge following across Chinese apps, influencers sure do know how to effectively engage fellow Chinese users. Thus, your brand gets seen and recalled more easily as the content is well adapted for the Chinese audience.

For instance, Thai brand Malee Coco collaborated with Douyin influencers in May to promote its latest e-commerce campaign. Its goal was to drive traffic to its JD e-commerce store and increase awareness as well.

Among several popular Douyin influencers, 好奇少女心, 多多零食君, and 剁手小仙女 were the selected brand ambassadors to endorse Malee Coco in China.

Get to know the three Douyin influencers below and watch the Malee Coco promotional videos through the links below.

好奇少女心 – 9.34M followers

好奇少女心 is a famed Douyin influencer known for sharing cute stuff on her profile. She often posts short videos of cosmetics, accessories, sweet treats, and drinks among others.

In case you missed it, check out her Malee Coco short video here.

多多零食君 – 21.67M followers

多多零食君 is a Douyin and Kuaishou influencer popular for its mouth-watering features. From delectable strawberry cakes and chocolate bites, he sure knows how to capture everyone’s attention.

Likewise, he posted the video on his Kuaishou profile 多多零食哥（破20万粉）, which received 37.8k views and 1.4k engagement.

剁手小仙女 – 13.26M followers

Similar to the first influencer, 剁手小仙女 is another well-liked Douyin personality who shares adorable things on her profile. This includes stationeries, rainbow-coloured sweets, and even toys for little girls.

Moreover, Malee Coco posted her video on its Weibo page. If you haven’t seen it yet, watch the full video here.

China E-Commerce Marketing with Douyin Influencers

Douyin influencer marketing truly helped the Thai beverage brand raise awareness for its coconut water product in China. It also supported Malee Coco’s e-commerce goal of boosting online store visits. By driving traffic to the e-commerce store, the brand was able to increase its chances of converting visits to actual sales.

Furthermore, the Douyin influencers were able to adapt Malee Coco’s intended message for the Chinese consumers, making the product more compelling to the audience.

Expand Your Brand Presence with Douyin and Digital 38

With its huge, tech-savvy consumer base, China serves as an opportunity for brands who are looking to widen their reach and expand their presence in the internet.

And selecting the right agency to partner with this venture is a great head start.

Digital 38 is the Official Sales Partner for ByteDance. As such, we not only offer services to leverage Douyin for digital marketing needs but also other social networking sites under ByteDance – TouTiao, XiGua, HuoShan, and NewsRepublic.

Schedule an appointment with us, and learn how you can explore China’s markets.

About Us

Our services including end-to-end Ecommerce solutions, Search Engine Marketing and Search Engine Optimisation, regional digital marketing on platforms like Tencent WeChat, Weibo and ByteDance TikTok, DouYin, TouTiao, LINE, and Naver, influencer marketing and Live Seller hosting for Ecommerce sales.

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

China Digital Marketing

JAST USA Opens Weibo Official Account

August 11, 2021Digital 38 Marketing Team

Japanese publisher JAST USA now has an official and verified Weibo account, enabling them to tap and expand into China’s markets.

What is JAST USA?

JAST USA is the leading publisher of Japanese visual novels and dating-sim games for the English-speaking market. They collaborate with game studios to release their works worldwide, guaranteeing that artists behind it will discover their crafts so that they can continue to produce their amazing works.

JAST USA Weibo Official Account Verification

In order to reach out to a wider audience, JAST USA created a Weibo account.

Why You Need Weibo & Why Choose Digital38

Weibo remains one of the most popular microblogging platforms in China whose population of 1.43 billion in 2020 makes it one of the world leaders in the digital ecosystem.

Check out our previous articles on why you must have a Weibo account when launching your China digital marketing plans.

Additionally, Weibo’s audience base is not only limited to those who are living in Mainland China, but also overseas Chinese nationals who constantly stay connected with the app.

We are Sina Weibo’s appointed official partner agency for Southeast Asia. We assist businesses in Weibo verification, page management, Weibo advertising, and more.

Need help in verifying your brand’s Weibo Official Account? Contact us to get started.

About Digital 38

#DigitalAgency #EcomAgency #asiamarketingsimplified #ecommerce

China Digital Marketing

ST Signature Launched WeChat OA To Boost Ads Campaign

August 10, 2021Digital 38 Marketing Team

ST Signature WeChat OA Releases Gain Followers Campaign

Singapore’s ST Signature WeChat OA released their very first WeChat OA ads for their campaign geared to gain more followers, particularly from China.

What is ST Signature?

ST Signature is one of the first smart co-living hotels in Singapore using contactless check-in mobile app. Guests can check-in 24 hours prior to their arrival to minimize waiting time at the lobby. Their co-living hotels are strategically located at 4 prime locations near the train stations around the Lion City – Chinatown, Tanjong Pagar, Bugis Beach, and Jalan Besar.

ST Signature WeChat OA Ads

Digital 38 | ST Signature WeChat OA — Photo Credits: ST Signature/WeChat

ST Signature published their 1st WeChat OA Ads (In-article banner & bottom banner) for ‘Ready to Travel to Singapore’ Campaign from December 8 to December 30 in 2020 that targeted local users in at least 11 cities in China offering direct flights to Singapore.

Their WeChat ads also enticed audience to use promotional codes when booking directly on ST Signature’s website so they could avail up to 50% in discount.

Need help with your brands’ WeChat Ads? Contact us to get started.

#DigitalAgency #EcomAgency #WeChat #ChinaDigitalMarketing #ATC #asiamarketingsimplified

China Digital Marketing

PHRAYA – Tap into China Market with China Influencers

August 9, 2021Digital 38 Marketing Team

In order to tap audiences in China, one of the largest markets in the world, PHRAYA decided to get started with influencer marketing with the goal of building up their brand awareness and brand credibility.

PHRAYA collaborated with several macro-influencers from China – food and beverage influencer 少女想喝 (Girls wants to drink) and travel influencers – 泰国零距离 (Thailand Zero Distance), 全球旅游攻略 (Global Travel Guide), 泰国阿姐 ( Thailand’s Sister) and 十六番-泰国 (Sixteen Fan Thailand), with a total reach to over 25 million followers.

少女想喝 – With over 1.96 million followers

泰国零距离 – With over 1.39 million followers

全球旅游攻略 – With over 14.6 million followers

泰国阿姐 – With over 3.78 million followers

十六番 – 泰国 – With over 3.48 million followers

At the end of the campaign, all the posts from the influencers received more than 1.2 million impressions in total, and gained a lot of positive comments from their followers.

About the brand

PHRAYA is a premium rum brand produced by Sangsom Distillery, one of the oldest distilleries in Thailand. The PHRAYA brand has been associated with crafting the world’s finest and luxurious rums. It is also considered as ‘liquid gold’ in Asia.

Sugarcanes carefully selected from farms in the local province of Nakhom Pathom in Thailand undergo meticulous processes, such as deep maturation, to create the quality PHRAYA is known for.

For further information about the brand, visit its official website at www.phrayarum.com

Expand To China Markets with Digital 38

China, with a population of 1.43 billion as of 2020, is one of the world leaders in the digital ecosystem. If you’re ready to launch your expansion plans by tapping China’s large pool of audience, then you’re in the right place.

Here in Digital38, we can help you get started with your marketing plans aimed towards China’s markets. Contact our team today.

About Digital 38

#DigitalAgency #EcomAgency #influencermarketing #ATC #chinadigitalmarketing #asiamarketingsimplified