Explore the landscape of China digital marketing, and how launching a campaign in top Chinese social networking sites can lead you to opportunities for your brand’s growth. 

Design and engineering software developer Bricsys is stepping up its game in China. Bricsys wanted to connect with Chinese engineers, designers and architects in order to increase their brand awareness. Doing so, they launched ad campaigns in some of the most popular Chinese social media platforms. 

Bricsys published ads featuring their core product, BricsCAD, on Douyin and TouTiao to gain more visibility among its target markets. The brand leveraged Douyin’s popularity among young adults in China to touch base with the younger demographics. At the same time, they tapped TouTiao, dubbed as China’s content king, to boost exposure.  

What are Douyin and TouTiao? 

Douyin and TouTiao are owned and developed by Beijing-based ByteDance, the same tech giant that introduced the worldwide phenomenon now called TikTok. Douyin actually happens to be TikTok’s twin. The only difference is that Douyin can only be accessed in Greater China.  

TouTiao, on the other hand, is a popular content aggregator in China. Like Douyin, it is only available in China.  

If you want to know more about other equally famous social networking sites and digital marketing platforms in China, you can read our previous articles. Just click the links below.  

• Expand Your Reach in China: Why Advertise on TouTiao?
• Welcome Back! ST Signature Pumps Up Presence in China as Singapore Opens Borders to More Countries
• Weibo & Influencers: How You Can Transition Your Brand from Trend Follower to Trendsetter?

Get Started on China Digital Marketing with Digital 38 

Expanding and exploring a market like China is both a challenge and opportunity. It has a tech-savvy population of 1.4 billion, of which 1.25 billion use the internet on a daily basis. It is also the largest market of social media users.  

With the help of experienced professionals like Digital 38, we can help you plan your marketing and business goals in China with the right digital marketing campaign.  

Contact us today to let us know how to get started.