Give your Ecommerce site a boost in traffic and revenue with the help of Google Shopping Ads. Read on and learn how to get started on Google Shopping Campaign. 

What are Google Shopping Ads?  

These are ads that display products on the topmost portion of Google’s Search Engine Results Page (SERP). They should not be confused with Google Search Ads, which pertain to websites.  

Sample of live Google Shopping Ads on Google’s SERP  

Google Shopping Ads support rich media content such as photos to entice potential buyers to click, browse and order the product without scrolling through the next SERPs.  

They appear often when users type in products or brand names on the search bar. When clicked, most of these ads redirect customers either to the shop’s online shops on Ecommerce platforms such as Lazada and Shopee. Or, directly to  websites.  

Advantages

A lot of Ecommerce owners and marketers underestimate the capacity of Google Shopping Ads to attract buyers and ultimately rake in revenues. Here are some of the reasons why launching your next digital marketing campaign should be on Google.  

1. Gain More Visibility

They are placed prominently on the SERP. And appear every time a user searches for a product or brand. Doing so gives you the opportunity to gain more exposure which can be translated to an improvement in conversions.  

Aside from a photo of the product itself, other basic information buyers usually look for, such as store information and price, are also displayed on the ad.  

2. Connect with the Right Customers

Furthermore, Google Shopping Ads help you connect with the right customers, particularly those with buying intent. All you have to do is select the appropriate keyword that will help link your products to buyers.  

Want to know more about other marketing tools on Google? You can read our previous articles by clicking the links below.  

• Google My Business: An Introduction
• Google Merchant Channel Integration Guide To Shopify
• Guide to Google Ads Conversion Tracking Set Up

Activate Your Google Shopping Campaign

A preview of Google Shopping tab 

Owners of online businesses must always remember that search bars are the first stop of every online shopper’s purchasing journey. And engaging in Google Shopping Campaign is one of the most effective means in maximising millions of potential buyers using the search engine platform on a regular basis.  

If you want to know how to get started on Google Shopping Ads, let us help you. Here at Digital 38, our team of Ecommerce specialists can provide you with end-to-end solutions to support your online business. 

Contact us to find out how to launch your Google Shopping Campaign.