Taiwanese beauty brand Yuan Skincare wants to share its vision and values on sustainable living to its customers in Southeast Asia, and that’s what their latest campaign is all about.  

In its latest campaign, Yuan Skincare urges consumers in the ASEAN Economic Community (AEC) to help save Mother Earth, particularly marine life. The brand launched Blue Hope Project to raise awareness about how harmful single-use plastic can be to aquatic creators. Launched during Earth Day, it aims to encourage consumers in Singapore to adapt an eco-friendlier lifestyle with their handmade, cold-processed bar soaps as a start.  

Unlike commercially produced soaps, cold-processed ones do not come in plastic wraps and bottles, the types of refuse most likely to end up in rivers and oceans.  

Shoppers who choose to support Blue Hope Project can get three of Yuan Skincare’s best-selling, cold-processed bar soaps. And for every purchase made, SG $10 goes to Blue Hope Fund that supports water sustainability initiatives for Mekong River. The historic Mekong River has been dubbed as the ‘River of Plastic’ but it remains a crucial source of livelihood for residents in Cambodia, China, Laos, Myanmar, Thailand, and Vietnam. 

Yuan Skincare’s Blue Hope Project not only amplified the brand’s mission, vision and goals. But it also enabled the Taiwanese soap to increase its brand value. As a result, they were able to widen their presence as well as improve sales in the Southeast Asian region. 

About Yuan Skincare 

Yuan Skincare is an award-winning skincare brand originating in Taiwan. Their commitment to providing clean, natural and herb-based handmade soaps, haircare products, and skincare products enabled them to showcase the value of preserving the benefits and healing properties of Chinese medicinal herbs. 

You can check them out through their official website: YuanSkincare.com  

Or you can also find out more about their latest marketing and Ecommerce initiatives by reading our previous articles.  

• Live Selling on Shopee: Yuan Skincare’s Solution in Tapping Malaysian Markets
• Smart Retail Case Study: ALLIE, Yuan Skincare Creates Meaningful Shopping Experience
• Taiwan’s Yuan Skincare Kicks Off in Malaysia with Ads on Google Shopping

Launch Your Next Digital Marketing Campaign with Digital 38 

Savvy brands like Yuan Skincare have been setting their sights upon Southeast Asia as an opportunity for their brand to grow. The Taiwanese brand was just among the dozens of brands that have made their mark by expanding in the ASEAN Economic Community (AEC). Now, it’s your turn. Let us help you get started on your next digital marketing campaign. 

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