Korean beauty and cosmetic brand MISSHA is boosting its marketing and Ecommerce efforts in Southeast Asia as it launched a Lazada Live segment with Singaporean host Feliza Ava Kiara Toh in line with the platform’s Brand Mega Offer promotion.  

LazLive, an in-app live selling feature exclusive on Lazada, not only supported MISSHA in doing multiple Ecommerce functions in one go but it also enabled the Korean beauty brand to reap tons of benefits. 

During the virtual event, MISSHA, through Feliza as its host, had the ability to showcase their brand’s best qualities and bestselling items, and interact directly with potential buyers who can also purchase their products at the same time – overall providing an enriching online shopping experience.  

MISSHA’s recent Lazada Live also hosted segments featuring quick, interactive activities. Buyers can participate to win prizes and freebies that ultimately resulted in improvement in customer loyalty and retention.  

MISSHA’s 30-minute LazLive with Feliza generated over 3,900 views.  

Live Selling in Ecommerce: A Trend Not to Be Missed  

Live selling was born even before the internet grew rapidly in the 1990s and 2000s. But the lockdowns due to the ongoing COVID-19 pandemic revived its popularity in the Ecommerce sector. 

And LazLive is just one of the many opportunities for your brand’s growth. Below are some of the benefits you can get from leveraging Lazada’s livestreaming feature.  

• Organise promotions for products with special prices that can only be purchased from the shopping cart in the live. 
• Give away in-live, special coupons  
• Engage with customers in real-time  
• Increase brand visibility  

You can also check out our previous case studies on live selling by clicking the links below.  

• How Yuan Skincare Leveraged Live Selling?
• Douyin Influencers Drove Traffic to Malee Ecommerce Store
• Live Selling Goes Big In Southeast Asia

Partner with Digital 38 for Your Ecommerce Goals  

The COVID-19 health crisis led to significant and dramatic changes in both customer and retail behaviours, making Ecommerce sound like a challenging and daunting task. But with the help and expertise of agencies like Digital 38, we can guide you in the right direction.  

Contact us today to learn how to get started on Lazada, Shopee, live selling, and other Ecommerce solutions for your brand.