Kao Men’s Biore has released new double scrub facial foam products made with “micro-detox” cleaning power. It helps get rid of oil, dirt and bacteria.
Targeting the Malay and Chinese male audience in Malaysia, the skincare brand launched the #ExtraPowerRefresh campaign from 1 September to 31 October 2020. The campaign includes promotion of Men’s Biore new products as well as exclusive prizes.
Kao Men’s Biore releases new products
Men’s Biore introduced its products mainly on social media. It targets millennial males who are looking for ways to care for their skin and look their best.
The campaign also encourage customers to buy the products in any Watsons branch in Malaysia. For a minimum purchase of RM20, customers can stand a chance to win cool prizes. Prizes include a brand new smartphone, earpods, and a smartwatch.
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#KaoMensBiore #Biore #Watsons #D38
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